Temat: Szkolenia z Public Relations w Irlandii

Czasami Public Relations Institute of Ireland organizuje bezpłatne szkolenia z Public Relations.
Normalnie koszt szkolenia z Public Relations to około 300 Euro.

Poniżej wklejam jedno ze szkoleń jakie znalazlem na ich stronie:

Making the news

In an era of rolling news bulletins and increased competition for readers and listeners, what constitutes news? On this workshop the key concepts of news gathering, news values and news agenda are explored in detail. The presenter, using examples from the print and electronic media, will demonstrate the links between real-time events and their re-telling or re-presentation as news, and place claims for objectivity and truthfulness under the spotlight.

Aimed at PR professionals who wish to enrich their understanding of the news making process and use it to their advantage in an informed and ethical manner, this course:

• Discusses the dynamics of news production within the context of currently accepted industry practices
• Tells you what’s newsworthy and why
• Shows you how to develop and harness your news-making potential on behalf of clients or employers
• Demonstrates why taking the lead when it comes to the media is the fastest and most effective way to secure your share of voice.

An entertaining and informative range of case studies will be used to illustrate the key concepts outlined.

Presenter: Dr. Tom Clonan
Date: 31 May 2007
Venue: Buswell’s Hotel, Dublin 2
Fees: PRII members €200
Non-members €275

The presenter

Dr. Tom Clonan, MPRII, lectures in Communication Theory and Ethics on the Masters course in public relations at the Dublin Institute of Technology. Currently the security analyst for The Irish Times, Tom is a retired army officer (Captain) with service in the Middle East and former Yugoslavia and is also a former Defence Forces press officer. He has extensive experience in providing news analysis for defence and security issues in the print and electronic media.

Tom is a Fellow of the Inter University Seminar on Armed Forces and Society, Loyola University, Chicago.


Jeżeli dowiem się o jakimś bezpłatnym szkoleniu dam wam znać (mogę wysłać biuletyn jeżeli będziecie chcieli)