Temat: Whistleblowers: A Minority that CAN Influence the Majority

Why do people assume that truth lies in numbers leading them to default to believing that the majority is probably correct?

Majorities benefit from an assumption that they are correct and minorities are motivated to assume that majorities are correct because it permits them to move from ‘deviant’ to ‘belonging’. Minorities do not have the luxury of being both ‘winning friends’ and influencing people. If they persist, they are often disliked. If they are inconsistent or capitulate they would be liked but would exercise no influence.

Research shows that dissent, even when wrong and whether from a majority or minority can stimulate creativity and has practical applications, especially for organisations who recognise that innovation is highly profitable. In fact organisational scholars and management practitioners have become increasingly aware that creative ideas are the lifeblood of the most admired organisations (Amabile, 1996; Collins & Porras, 1994). Creative ideas are the raw material necessary for innovation and a strong competitive advantage is conferred upon organisations that are adept at eliciting creative solutions from their employees (Kanter, 1988).

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