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Temat: Outdated tools for new times.
Doing some research for a marketing project in the Internet
it made me wonder, whether all of the tools that we know of
(audits, reports, SWOT, PEST analysis etc.) are really working in the context of today's restless, demanding and impatient consumers.
Relating specifically to those definitions:
http://www.marketingteacher.com/lesson-store/lesson-em...
http://www.marketingteacher.com/lesson-store/lesson-ma...
It's like putting Henry Ford in front of a Hummer today, I mean its still a car
but a little different :) And you can't plan on what's coming next year.
Did you have any experiences with clients where you had to change your work attitude
on the spot and come up with a new solution, because the problem was not in the "traditional rulebook"?
What do you think?Krzysztof Dargiewicz edytował(a) ten post dnia 26.08.10 o godzinie 14:03
