Temat: Emma Pak..?? Some new possibilities, but which one??

Hey,
I'm responsible of a new media in warsaw called Emma Pak.
Dedicated to promotion of cultural events, it has an original shape
that has been experienced successfully in many european capitals.
Idea is simply to have an enveloppe with a poster inside and a
selection of flyers, programs, leaflets from cultural venues (music,
cinema, exhibitions...)
Distrinuted for free (5000 units every two weeks) and mainly hand to
hands, this is also a very good way to make advertisement.

In addition to the backside of our posters which is already a very
efficient way of advertising, we invite brands to be creative and
include some promotionnal goodies.(condoms, stickers, buttons....)
Our limit? The size of our enveloppe (20*20 cm).

All informations:

http://www.emmapak.eu/docs/
http://emmapak.eu
http://myspace.com/emmapak


Question!!!
What kind of goodies can you imagine in this Pak?
What are its limits?

Be creative....
:)

Temat: Emma Pak..?? Some new possibilities, but which one??

Ben Guillou edytował(a) ten post dnia 12.10.07 o godzinie 15:04

Temat: Emma Pak..?? Some new possibilities, but which one??

Nice idea:) i wish you good luck, but i think it's wery hard to find sponsors.. all new ideas hawe problem with that:) its work naw? you du this from some time? or you start? haw you gets money from this?:>

Temat: Emma Pak..?? Some new possibilities, but which one??

Hey,
your posters look intriguing and colourful. I guess you aim younger part of society. If that's you target - gifts should be appropriate.
You can try:
- loyalty programmes (eg. discounts, promotion prices in youngster's stores, taxi corporations)
- invitations to open non-cultural marketing events (fashion shows, extreme sports events etc.)
- useful gadgets: note cards with ads, pendants, bottle openers, key chains)
- prepaid advert phone cards
- funny "jewellery"
- FMCG samples (cosmetics, food) - same as seen in magazines
- scraps that reveal "secret something" (advert-gift)
and many more that fit you Bag.

BTW. Quick advice - I'd rather buy a condom instead of using a given one :)

if you need any additional help follow this link