Temat: Reguła 5 F w kontakcie z mediami

Co to jest reguła 5f w kontakcie z mediami bedę wdzieczna za pomoc?:)

Temat: Reguła 5 F w kontakcie z mediami

Moja droga - Fast, Factual, Frank, Fair i Friendly. Następnym razem będziesz wiedzieć do kogo się zgłosić :p

Temat: Reguła 5 F w kontakcie z mediami

Witam,

a czy moglibyście podać źródło - gdzie można o tym poczytać, kto jest autorem koncepcji itp. (przepraszam, jeśli pytanie amatorskie, ale przyda mi się ta wiedza)

Robert

Temat: Reguła 5 F w kontakcie z mediami

he Five Fs of Media Relations
In working with journalists, it is vital to develop good interpersonal relationships. How can you do so? One rule of thumb followed by experienced practitioners is to adhere to the "Five Fs"—Fast, Factual, Frank, Fair, and Friendly (16):
Fast. Respect journalists' deadlines. If a journalist telephones for information, return the call immediately, even if it is past normal office hours. A phone message returned the next day is too late. By then, the story already may have been aired or printed.

Factual. Be factual, and make the facts interesting. Stories are based on facts. Journalists also appreciate a dramatic statement, creative slogan, or personal anecdote to help illustrate your point. Give the source of any facts and statistics provided.

Frank. Be candid. Never mislead journalists. Be as open as possible and respond frankly to their questions. As long as there is an explanation of the reason, most journalists will understand and respect a source even if he or she is not able to answer a question completely or at all.

Fair. Organizations must be fair to journalists if they expect journalists to be fair to them. Favoring one news outlet consistently, for example, will lose the confidence of the others.

Friendly. Like everyone else, journalists appreciate courtesy. Remember their names; read what they write; listen to what they say; know their interests; thank them when they cover family planning.

za infoforhealth.org

Temat: Reguła 5 F w kontakcie z mediami

Wielkie dzięki!