Temat: China is the world's fastest growing B2C E-Commerce Market

China is the world's fastest growing B2C E-Commerce Market

Over 300 million people, about half of internet subscribers in China, shopped online in 2013. By 2017, there are expected to be over 500 million online shoppers in China. The distinguishing characteristics of Chinese shoppers include mobile affiliation, popularity of price comparison websites and the use of social networks and product reviews. Surveys reflect that the most important factors in making a purchase decision are price and popularity or reputation of the brand and its website.

The C2C sector in E-Commerce in China is still larger than that of B2C, though the situation is gradually changing. In 2013, B2C E-Commerce sales in China grew by over +60% year-on-year to a high double-digit number in EUR billion. In 2014, sales are forecasted to top EUR 100 billion with continued rapid growth expected for several years. While online shopping is growing, regulators in China are working on a new comprehensive E-Commerce law. One of the latest regulations introduced was a 7-day free return policy.

Consumers in China are among the world's most active mobile shoppers. In 2013, over 100 million people shopped via mobile Internet, more than double the 2012's level and still reaching only slightly above a quarter of total mobile Internet users. In China, the M-Commerce market is dominated by mobile shopping apps, but an emerging segment is M-Commerce via messaging apps.

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