Emmanuel Ficot

Bergerat Monnoyeur Polska is Caterpillar dealer in Poland. Bergerat Monnoyeur belongs to Monnoyeur Group (France, Alegria, Belgium, Rumunia, Luxembourg).

I am in charge of the whole communication activity of the company in Poland, under the Marketing and Communication Director.

- Media Planning
- Advertising benchmarking
- Providing advertising campaigns
- Promotional events organization (fair, open days ...)
- Media creativity
- Website
- Graphic charts compliance
- ...

- Media Planning
- Advertising benchmarking
- Providing advertising campaigns
- Promotional events organization (fairs, open days ...)
- Media creativity
- Website
- Trip organization
- Graphic charts compliance
- SAP : Sales report
...

In charge of Communication for Mayland Real Estate - Casino Group(15 projects of Shopping Centers in Poland)

Mayland Real Estate Company :

Mayland Real Estate Company was launched in 2006 by the Casino Group, the world leader in the large distribution market, with the mission of implementing its projects in Poland.

Casino Group's 100 years of tradition, and successful development of 13 shopping centres in major Polish cities within the last 15 years of the company's presence in Poland, make the Mayland R.E. a proven and trustworthy brand.

Mayland expects to complete six major projects in Poland by the end of 2009.

·Branding and identity creation of the new projects (branding of the place, architectural identity, audit of the city, consumers studies …)

·Creation of an Information Center to communicate during the building time

·Creation of the marketing strategy according to assigned budget

·Brief and cooperation with advertising agencies

·Strategic watch (tenants, competitors)

·Development, advising, managing of a portfolio of large accounts : Sanofi Aventis, Société Générale, Inter Parfums, Canal +, Bostik …

·Sourcing and purchasing (mostly in Asia)

·In charge of development of « fixed prices » on the Polish network

·Brand identity Creation and development for Citroën in concessions

·Conception and writing of Merchandising Books & sales promotions

·Set up of surveys and market studies on the Polish Market

·Pricing

·Creation of Arc Intl. Polish representative office and show rooms

·Market studies : Hotel & Catering markets and Middle & Top markets

·Competitive watch, customers monitoring and sales promotions

·Data mining in Sweden and Reports writing after data studies

·Creation of point-of-sale advertising & of packaging for the mass market