Edyta Holona-Wolny

- cooperation with a business client (taking care of the quality of services, timeliness, project development, budgeting, reporting, etc.)
- project management at each stage (including managing a team of specialists from individual departments - communication, design, strategy, administration)
- building long-term and valuable relationships with the agency's clients and the business environment (representing the agency "outside")
- identifying customer needs
- determining the scope of the project and budget management - negotiations, planning and execution
- supervision over the quality of work and project development (including their profitability)
- creating offers and promotional strategies (New Business)

- creating and implementing a media communication strategy
- content marketing
- media relations
- copywriting (press releases, blogs and websites, Social Media content, POS materials, etc.)
- image consulting
- social media marketing (including running paid campaigns)
- team management
- supervising digital campaigns (eg. Google Ads)
- creating offers and promotional strategies (New Business)
- influencer marketing

- creating and implementing a communication strategy
- content marketing
- media relations
- copywriting (press releases, blogs and websites, Social Media content, POS materials, etc.)
- image consulting
- social media marketing (including running paid campaigns)
- creating offers and promotional strategies (New Business)
- influencer marketing

- team management
- creating and implementing a communication strategy
- content marketing
- media relations
- copywriting (press releases, reports, Social Media content, POS materials etc.)
- creating a crisis PR strategy
- image consulting
- creating offers and promotional strategies (New Business)
- influencer marketing
- event marketing

Junior PR specialistJunior PR specialist
Sfera GroupSfera Group
lut 2017 – lis 2017 · 10 mies.lut 2017 – lis 2017 · 10 mies.
Wrocław, woj. dolnośląskie, PolskaWrocław, woj. dolnośląskie, Polska

- implementation of the communication strategy
- media relations and media monitoring
- copywriting (press releases, reports, Social Media content)
- creating offers and promotional strategies (New Business)
- cooperation with the graphics department
- reporting
- campaign budget management
- preparation of databases

- co-creating offers (New Business) and online strategies
- creating content for social media and channel management
- copywriting
- supervision over the implementation of the marketing strategy
- running advertising campaigns (Facebook Ads)
- reporting

- project management
- managing a 16-person remote team
- creating and implementing promotional campaigns
- creating strategies and standards for PR in the organization
- media relations
- event marketing
- creating content for social media and channel management
- reporting
- monitoring the implementation of visual communication standards
- creating training outlines and conducting trainings (promotion, soft skills)
- creating recruitment standards and recruiting team members
- supervision over recruitment projects

- campaign implementation
- event marketing
- creating content for social media and channel management
- coordinating the cooperation with project ambassadors
- media relations
- preparing press information
- recruiting Promotion Assistants
- team management

Creating articles for paper and web publishing.

- creating journalistic texts (news, interviews, etc.)
- preparation of audio and video materials
- creating content for social media and channel management
- radio broadcasting
- cooperation with stars, acquiring sponsors
- publisher of radio news services and website
- team management
- creating and implementing image campaigns
- event marketing