пропозиції роботи
Dorota Szulc
Junior Brand Manager Harper Hygenics S.A.
Warszawa,
mazowieckie
Dołącz do GoldenLine i obejrzyj pełny profil tej użytkowniczki
Zobacz pełny profil
Języki
angielski
biegły
niemiecki
podstawowy
Doświadczenie zawodowe
Junior Brand Manager Sadolin
Developed Sadolin's 2013 Above-the-Line campaign including tag-on TV spot creation and media plan recommendation and Below-the-Line creation and production (campaign started 01.04.2013)
Junior Brand Manager Hammerite & Nobiles Metalcare
* Managed the launch of new Direct to Galvanized and Radiator paints.
* Managed in 2012 Hammerite brand refresh including updated packaging, production of ATL (Radio) and BTL communication.
* Developed a 2013-2016 long-term strategy recommendation for metalcare portfolio.
* Managed in 2012 Hammerite brand refresh including updated packaging, production of ATL (Radio) and BTL communication.
* Developed a 2013-2016 long-term strategy recommendation for metalcare portfolio.
Junior Brand Manager (Cleanic, cosmetic wet wipes category)
Harper Hygenics S.A.
* Managed Cleaning Personal Care new product development from concept identification, market and sales analysis, USP identification and market positioning.
* Lead cosmetic wet wipes relaunch – packaging refresh and new products introduction
* Lead cosmetic wet wipes relaunch – packaging refresh and new products introduction
Junior Brand Manager (PO od Sierpnia 2010, JBM od Października 2010)
* Managed Imported Beers portfolio of Budweiser, Corona, and Guiness on Polish market
* Short-term planning and execution of marketing activities
* Managed brand and trade activation in Traditional Trade, Modern Trade and Ho-Re-Ca
* Short-term planning and execution of marketing activities
* Managed brand and trade activation in Traditional Trade, Modern Trade and Ho-Re-Ca
Marketing Assistant
* Lead the development and introduction of Trade Marketing activities and trade promotions in TT, MT
* Conducted Guinness brand activation including communication design, creation and production of POS materials; trade promotion, coordination of Ho-Re-Ca events in pubs, PR and Social Media support
* Conducted Guinness brand activation including communication design, creation and production of POS materials; trade promotion, coordination of Ho-Re-Ca events in pubs, PR and Social Media support
Staż w dziale marketingu, marki: Velvet, Huggies
- Analizy rynku i ewaluacje aktywności promocyjnych;
- Aktywności Public Relations;
- Administracja wydatków budżetowych w systemie SAP;
- Aktywności Public Relations;
- Administracja wydatków budżetowych w systemie SAP;
Praktyka w dziale marketingu
Prowadzenie niezależnych projektów marketingowych
Praktyka w dziale marketingu
Prowadzenie niezależnych projektów marketingowych
Szkolenia i kursy
Situational Leadership II (SLII) training (2013) - by House of Skills
Feedback based on SLII model (2013) - by House of Skills
Train the trainer course (2012) – by Focus Group
Internal Project Management course (2013)
Power Point internal trainer in Akzo Nobel
Feedback based on SLII model (2013) - by House of Skills
Train the trainer course (2012) – by Focus Group
Internal Project Management course (2013)
Power Point internal trainer in Akzo Nobel
Edukacja
CIM Professional Diploma in Marketing, studia podyplomowe
Charted Institute of Marketing
Zarządzanie i Marketing, magisterskie
Szkoła Główna Handlowa w Warszawie
Gospodarka Publiczna, magisterskie
Szkoła Główna Handlowa w Warszawie
Specjalizacje
Marketing
Zarządzanie produktem
Zainteresowania
Historical reenactment (15th – 17th century), dancing
Organizacje
AIESEC - member, project leader
ZSP - project member
ZSP - project member
