Dominika Kowalczuk

Digital Marketing | eCommerce | Strategy
Warszawa, mazowieckie

Umiejętności

Microsoft Excel Microsoft Word Adobe InDesign Microsoft PowerPoint Adobe Photoshop

Języki

angielski
biegły

Doświadczenie zawodowe

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Digital Marketing Specialist & Sustainability Project Manager
Yamaha Motor Europe, oddział w Polsce
- Coordination of Google/YT/FB/IG campaigns for PL/CZ/SK (some run internally, some by external agencies)
- Creation of short and long term digital marketing strategies for the region
- Coordination of graphic designs creation
- Organization of motorcycles and marine events for customers
- Coordination of website updates, implementation of new solutions via Commerce Tools, Adobe AEM
- Preparation for E-commerce launch in Poland
- Creation of innovative ideas, analyzing processes, and optimizing them
- Working closely with B2B partners, helping them grow
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eCommerce Senior Account Manager
Pathfinder 23
- managing budget and project team
- managing Sales Plan, external subcontractors, client documentation and assets
- advising regional/global/local clients
- working on the regional E-commerce strategy with the client
- managing E-content execution in the region
- managing E-commerce designs project
- organizing E-commerce trends overview for the clients (together with strategy team)
- creating innovative ideas, presenting to the client and executing
- being Single Point of Contact for selected clients
- acquiring additional budgets
- preparing cost estimations
Canon Polska Sp. z o.o.
Trade Marketing Professional
- Planning, implementation, measurement of results of trade marketing activities
- Cooperation with Product Marketing Department & Sales team (sales activities support)
- Planning, coordination of merchandisers & promotors actions
- Marketing campaigns and projects implementation
- Supervision and management of trade marketing budgets
- Creation and maintenance of good, long lasting relations with business partners, co-creation of activity plan supporting business development
- Development of merchndising standarization program / Preparation of POS marketing materials for clients
- Events, Workshops & Trainings organization
- Analysis of Customer’s needs, market trends & competition
SCHNEIDER ELECTRIC POLSKA Sp. z o.o.
Marketing Coordinator for Distribution & DIY Channels
- Planning and managing Budget, Marketing campaigns & Events
- Preparing marketing reports by collecting, analyzing, and summarizing sales data
- Organising the production of branded items such as stationery and merchandise
- Supporting sales staff by providing sales data, market trends, forecasts, account analyses, new product information
- eCommerce strategy planning and implementing (since January'17)
SCHNEIDER ELECTRIC POLSKA Sp. z o.o.
Marketing Intern
- Preparing marketing reports by collecting, analyzing, and summarizing sales data
- Organising the production of branded items such as stationery and merchandise
- Supporting sales staff by providing sales data, market trends, forecasts, account analyses, new product information
IQ Marketing
Marketing Intern
-preparing analyzes of competition and communication
-new solutions research
-support in coordination of events and current advertising campaigns
-assistance in brainstorms and preparing bids
Wydział Nauk Ekonomicznych UW
Vice President of WNE UW Student Council
- Budget management & Events organization
- Promotion of University of Warsaw Economics Department

Szkolenia i kursy

Internet Revolution, Google
International Marketing Course, WNE UW
Team Managing Course, KNSG UW
Adobe Indesign CC, Expose
Adobe Indesign CS6, Expose
Offshore Medical Course, Adrenaltika

Edukacja

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Zarządzanie, magisterskie
Szkoła Główna Handlowa w Warszawie
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Międzykierunkowe Studia Ekonomiczno - Managerskie, licencjackie
Uniwersytet Warszawski

Specjalizacje

Marketing
Kampanie marketingowe/Eventy
Marketing
Komunikacja marketingowa
Marketing
Marketing bezpośredni
Marketing
Marketing handlowy
Marketing
Zarządzanie marketingiem

Zainteresowania

sailing, snowboarding, motorcycling, diving, travelling

Inne

Driving Licence, A&B category
Inshore Skipper Certificate, International Sailing School Association
Yachtsman Certificate, Polish Sailng Association
EFR Primary and Secondary Care International Certificate

Grupy

Uniwersytet Warszawski
Uniwersytet Warszawski
Uniwersytet Warszawski, założony w 1816 roku, jest największą polską uczelnią i jednocześnie jedną z najlepszych w kraju.
Szkoła Główna Handlowa w Warszawie
Szkoła Główna Handlowa w Warszawie
Szkoła Główna Handlowa w Warszawie