Dariusz Łacheta

Management of the Research and Analysis Unit. Concentrated on developing competitive intelligence knowledge by gathering and analysing the secondary research data by the subordinated group. Providing high-quality analysis and building marketspace competitive landscapes to help build strategic decisions by the leadership team of the Company and increasing the overall knowledge about competitive choices, which are standing behind companies' tactics and strategies. Building assumptions about the future look of the market based on the previous and actual analysis.
Learnings:
• Competitive Intelligence
• Competitive landscape
• Five forces analysis
• Four corners analysis
• Business war games

Preparation sales strategy as the result of the cooperation between different units of the Company (marketing, sales and delivery department). Short and long-term forecasting on quarterly or yearly planning. Adapting appropriate tools for the sales force to fulfil the Company strategy and execution of prepared tactics to reach the goals. Preparation appropriate motivation methods to keep the high level of involvement of the team.
Recruitment processes. Active supervision of implementing new employees at a different competency level to the Company.
Learnings:
• Product mix management
• Planning sales based on the product margin.
• Close cooperation with the different departments (marketing, delivery, auction department) of the Company

Development and execution of effective strategies to positively impact the executive- level decision-makers of the core business (speciality medicine - oncology, neurology, ophthalmology). Developing and executing sales strategies. Maintaining an ongoing relationship with the different business teams to provide maximum coordination and alignment on account objectives and sales goals. Leading development and execution of marketing through the trade show and throughout leadership presentation to market concepts to key decisions leaders. Manage sales budgets and targets set. Maintaining national sales staff by recruiting, selecting, orienting, and supervising employees training program. Cooperation with the market access department and National Health Fund in the reimbursement of the drugs in the National Therapeutic Programs, to change and develop the polish health system - patient focus approach. Providing marketing projects focused on the patients and doctors needs and fulfilling the company strategy of developing a product (oncology and neurology).
Learnings:
• Gaining knowledge and skills in business management and people management.
• Understanding of the mechanism of managing product in the changing market
environment. A marketing approach to the speciality pharma business and differences in building a marketing strategy for products at each stage of its market life
• Influence of the motivation on the team and the importance of the appropriate communication
• Recruitment processes
• Project management and the roles in this process
• The purpose of the segmentation and targeting on implementation strategy of the
Company

Neurology Multiple Sclerosis

Oncology