пропозиції роботи
Daniel Michał Jaworski
EXPERIENCED IN MARKETING, COMMUNICATION, PR & TRADE ON THE FULLY AUTONOMOUS MANAGERIAL POSITIONS, WITH THE MULTIFACETED FMCG EXPERTISE, BOTH IN THE INTERNATIONAL CORPORATIONS AND POLISH BUSINESSES. mob. +48 664 999 355
Warszawa,
mazowieckie
Dołącz do GoldenLine i obejrzyj pełny profil tego użytkownika
Zobacz pełny profil
Umiejętności
A&P
Celebrity Management
Consumer Behaviour
Produkty konsumenckie
Content Marketing
Copywriting
Customer Marketing
Digital Communication
Digital Marketing
Display Advertising
E-commerce
Facebook
Facebook Marketing
FMCG
Handel
Internet
Landing Page Optimization
Leadership Development
Marketing
Merchandising
New Business Development
Nielsen
Online Lead Generation
OOH
P&L Budget Management
Press Campaigns
Press Relations
Public Relations
Radio Communication
ROI Management
SEM
SEO
Shopper Marketing
Social Communication
Social Influence
Social Marketing
Social Media
Social Media Blogging
Social Media Marketing
Social Networking
Trade Marketing
Video Advertising
Web Content Optimization
Web Development
Advertising campaign
Zarządzanie zespołem
Reklama
Kosmetyki
Strategia marketingowa
Obsługa klienta
Rozwiązywanie problemów
Przywództwo
Zarządzanie
Marketing internetowy
E-mail marketing
Analiza rynku
Facebook advertising
zarządzanie marką
Komunikacja Marketingowa
Womm
relacje z mediami
Analiza konkurencji
Analiza klientów
People Management
Reklama Online
NPD
Events Organisation
Zarządzanie marketingiem
doświadczenie w zarządzaniu zespołem
Planowanie rynku
rozwój marki
FMCG brand and product management
Badania marketingowe
Team management & team work skills
Komunikacja w Social Media
Znajomość branży FMCG
Zarządzanie Zmianą - Change Management
Ad Words
Shopper & Consumer Insights
TV production
Inbound & Content Marketing
Doświadczenie w branży FMCG
znajomość rynku FMCG
P&L
Advertising and promotional strategies and campaigns
Fashion Brands
Beauty Expert
media relation
Team Work Skills
Pozycjonowanie i optymalizacja stron SEO i SEM
kampanie
Języki
polski
ojczysty
angielski
biegły
łaciński
biegły
rosyjski
dobry
portugalski
podstawowy
włoski
podstawowy
Doświadczenie zawodowe
Marketing Communication & Business Development Manager
Kąkolewski Group (2016-2017): \
Initially in BASEL Olten Pharm Sp. z o.o. at Senior Brand Manager position yet after four months CEO promote me to leadership position in Urban SPA S.A.
As Marketing Communication & Business Development Manager at Urban SPA S.A.
- within 3 months I win over 11 new sales locations country-wide
- obtained new manufacturers and suppliers, domestic and European from Italy, United Kingdom or France
Generated the new business growth strategy to increase the Co. revenue.
Collaborated with Board. Reported to CEO. Substituted Sales Director role over one month.
Built Urban SPA brand awareness through establishing the Co. brand key vision.
Covered marketing plans. Implemented commercial offers and created incentive plans for all sold brands.
Developed private label brand KOMIKO on the basis Marketing Mix Model and prepared an implementation plan.
Led company’s negotiations subcontractors. Run the company vendors. Maintained contacts with the shopping malls’.
Managed quality of services via analyzing revenue and profitability. Responsibility for high standard customers service and sales points visual appearance-worked closely with the architect.
Managed all social media. Implemented LinkedIn and GoldenLine profiles.
Involved events and trade fairs e.g. International Beauty Days Warsaw, Ekocuda Warsaw, EcoTime Kielce.
Reference:
at that time Anna Lech Management Skills Development Manager at Urban SPA, mob. +48 504 150 612,
Piotr Ciupiński Creative Director at adbirds, mob. +48 660 766 647, +48 662 650 110.
Initially in BASEL Olten Pharm Sp. z o.o. at Senior Brand Manager position yet after four months CEO promote me to leadership position in Urban SPA S.A.
As Marketing Communication & Business Development Manager at Urban SPA S.A.
- within 3 months I win over 11 new sales locations country-wide
- obtained new manufacturers and suppliers, domestic and European from Italy, United Kingdom or France
Generated the new business growth strategy to increase the Co. revenue.
Collaborated with Board. Reported to CEO. Substituted Sales Director role over one month.
Built Urban SPA brand awareness through establishing the Co. brand key vision.
Covered marketing plans. Implemented commercial offers and created incentive plans for all sold brands.
Developed private label brand KOMIKO on the basis Marketing Mix Model and prepared an implementation plan.
Led company’s negotiations subcontractors. Run the company vendors. Maintained contacts with the shopping malls’.
Managed quality of services via analyzing revenue and profitability. Responsibility for high standard customers service and sales points visual appearance-worked closely with the architect.
Managed all social media. Implemented LinkedIn and GoldenLine profiles.
Involved events and trade fairs e.g. International Beauty Days Warsaw, Ekocuda Warsaw, EcoTime Kielce.
Reference:
at that time Anna Lech Management Skills Development Manager at Urban SPA, mob. +48 504 150 612,
Piotr Ciupiński Creative Director at adbirds, mob. +48 660 766 647, +48 662 650 110.
Senior Brand Manager evree®
Basel Olten Pharm S.A.
- created & developed advertisings end-to-end: key visuals, shootings and slogans for Toilet, Face & Body Care
- launched [evrēegeneration] channel on YouTube https://www.youtube.com/channelUC6XF42y9J3z1KFfxGOxh4YA
- successfully implemented 20 NPDs; 93 SKUs portfolio in charge
- developed e-commerce https://beglossy.com
- was dealing with influencers and took evrēe® partnerships with the fashion industry
- reported to Vice-President; acted Marketing Manager role from Dec’16 to Feb’17;
- managed 2 direct reports
Led evrēe® communication strategy. Drove an efficient media-mix.
Analyzed campaigns performance, ensuring all brand marketing tactics live up to evrēe® Brand Key Vision.
Delivered sponsorship billboards, mood films, a press image campaigns, the OOH layouts, a cinema commercial, radio spots, mailings, e-mailings, display campaigns and landing pages.
Created marketing calendar incl. specific requirements of key customers.
Proposed appropriate tools to perfect execution with due regard to media, its effectiveness and suggested on-going changes.
Acted with Export Department setting up the communications plan adequately to specific local brand presence.
Provided insights and analysis anticipating recommendations for Board.
Drove brand image and performance through non-standard activations e.g. cooperation with designers on fashion capsules. Collaborated with fashion houses such as LaMania, Mariusz Przybylski or Bizuu.
Optimized www.evree.eu website. Managed SEO and AdWords accounts. Analyzed and optimized the direct mailings.
Prepared successful Social Media strategy for Instagram, Facebook, YouTube and Snapchat.
Undertook vlogosphere & blogosphere projects.
Reference:
Tomasz Wojcieszak Key Account Manager Drugstore at Basel Olten Pharm, mob. +48 790 898 835,
Krzysztof Popławski Managing Director at YOUNGERS PL, mob. +48 511 627 242,
Katarzyna Dziki Managing Director at ICON GROUP, mob. +48 504 600 660,
Beata Okój - Rozbiewska Quality PR, mob. +48 728 405 286.
- launched [evrēegeneration] channel on YouTube https://www.youtube.com/channelUC6XF42y9J3z1KFfxGOxh4YA
- successfully implemented 20 NPDs; 93 SKUs portfolio in charge
- developed e-commerce https://beglossy.com
- was dealing with influencers and took evrēe® partnerships with the fashion industry
- reported to Vice-President; acted Marketing Manager role from Dec’16 to Feb’17;
- managed 2 direct reports
Led evrēe® communication strategy. Drove an efficient media-mix.
Analyzed campaigns performance, ensuring all brand marketing tactics live up to evrēe® Brand Key Vision.
Delivered sponsorship billboards, mood films, a press image campaigns, the OOH layouts, a cinema commercial, radio spots, mailings, e-mailings, display campaigns and landing pages.
Created marketing calendar incl. specific requirements of key customers.
Proposed appropriate tools to perfect execution with due regard to media, its effectiveness and suggested on-going changes.
Acted with Export Department setting up the communications plan adequately to specific local brand presence.
Provided insights and analysis anticipating recommendations for Board.
Drove brand image and performance through non-standard activations e.g. cooperation with designers on fashion capsules. Collaborated with fashion houses such as LaMania, Mariusz Przybylski or Bizuu.
Optimized www.evree.eu website. Managed SEO and AdWords accounts. Analyzed and optimized the direct mailings.
Prepared successful Social Media strategy for Instagram, Facebook, YouTube and Snapchat.
Undertook vlogosphere & blogosphere projects.
Reference:
Tomasz Wojcieszak Key Account Manager Drugstore at Basel Olten Pharm, mob. +48 790 898 835,
Krzysztof Popławski Managing Director at YOUNGERS PL, mob. +48 511 627 242,
Katarzyna Dziki Managing Director at ICON GROUP, mob. +48 504 600 660,
Beata Okój - Rozbiewska Quality PR, mob. +48 728 405 286.
Head of Public Relations & Digital Communication Personal Care Poland & Baltic's
- cooperated with advertising departments, journalists, social influencers and celebrities
- publications significant increase, achieved rate card value growth +15% YTD
- served as the company spokesperson
- prepared the annual publishing marketing calendars, separate for PL and BAL
- team managed - 2 persons direct report
During more than half a year defined an integrated PR and Digital communication according to 360ͦ strategy for all company Personal Care brands: Rexona, Axe, Dove, Impuls, Brut, Dove Men+Care, Vaseline, Neutral, DoveMed, Timotei, Toni&Guy, Clear, Signal in each category.
Reported directly to Division Marketing Director.
Developed and supervised brands communication in online outlets-the Social Media and Digital Platforms for various types of products remaining its aligned with the brand strategy and addressing the specific local needs and position to improve the communications across all consumer touch points which approached PR
Composed the media-mapping through identifying the relevant stakeholders for the brand and made an adequate strategy as a result of cooperations with different media, Digital influencers, business partners or employees, attended in CSR.
Built and implemented Content Marketing comm. strategy incl. i.a. writing newsletters, acquiring reviewers, collecting recommendations, creating scripts for interviews, made video materials on Youtube or content for Social Media.
Built online and e-PR brands image, developed visibility under guidelines and reinforced locally their reputation over time.
Ran the WoMM actions.
Worked tightly with BMs to understand comm. messaging needs and objectives of efforts in order to provide relevant content. Contributed to new comm. concepts development as well as ideas generation for campaigns to meet brands assigned goals. Committed in setting up websites comm. strategy and managed all required processes watching timelines. Recommended a campaigns to Brand Managers and gave inputs to brands’ images.
Identified new trends, measured and analyzed an effectiveness of taken activities and continuously optimized them.
Created projects addressed to education, social issues, concepts aimed at changes of the community attitude, cooperated with medical science and key opinion leaders.
Identified an external issues related to the brands’ and anticipated crises.
Monitored a competitors activities. Analyzed, optimized and evaluated the cost-efficiency utilizing GA and Brand24 tracking.
Wrote press releases [able to provide few realized exemplars, on demand]. Created and updated Media Kits.
Determined relevant partnerships with designers, celebrities, brands’ ambassadors, experts, blogger or influencers.
Implemented brands’ key moments e.g.:
new range Dove Derma SPA launching press conference at Przystań Hotel & SPA
annual Dove master brand activation
Dove Hair Studio in cooperation with publishing house
Toni&Guy fashion shows with ambassador Robert Kupisz incl. backstage press & video coverage
the launching conference Vaseline Intensive Care
event ‚Rexona - the more you move, the more you are protected’
Rexona Fresh Party with celebrities and You Can Dance dancers at Zatoka Sztuki in Sopot
project Rexona Men ‘Rajd Barbórka 2015’ carried out with Wojtek Chuchała a racing driver
image campaign Axe - I’m myself involving different, well-known public figures
Reference:
Marta Czarnecka Head of Media Poland & Baltic's at Unilever, mob. +48 607 588 020,
Marta Gądek Delux Journal's Director at Bauer Media Group, mob. +48 692 414 220,
Agnieszka Kos Online Advertising Lifestyle Director at Edipresse, mob. +48 693 530 169,
Anna Mijakowska Associate Sales Director Digital at Edipresse, mob. +48 607 461 271,
Anna Ruszkowska Associate Director Advertising at Zwierciadło Group, mob. +48 664 742 101,
Bożena Graczyk Sales Director ‘Wiadomości Kosmetyczne’ at Wydawnictwo Gospodarcze, mob. +48 519 042 669.
- publications significant increase, achieved rate card value growth +15% YTD
- served as the company spokesperson
- prepared the annual publishing marketing calendars, separate for PL and BAL
- team managed - 2 persons direct report
During more than half a year defined an integrated PR and Digital communication according to 360ͦ strategy for all company Personal Care brands: Rexona, Axe, Dove, Impuls, Brut, Dove Men+Care, Vaseline, Neutral, DoveMed, Timotei, Toni&Guy, Clear, Signal in each category.
Reported directly to Division Marketing Director.
Developed and supervised brands communication in online outlets-the Social Media and Digital Platforms for various types of products remaining its aligned with the brand strategy and addressing the specific local needs and position to improve the communications across all consumer touch points which approached PR
Composed the media-mapping through identifying the relevant stakeholders for the brand and made an adequate strategy as a result of cooperations with different media, Digital influencers, business partners or employees, attended in CSR.
Built and implemented Content Marketing comm. strategy incl. i.a. writing newsletters, acquiring reviewers, collecting recommendations, creating scripts for interviews, made video materials on Youtube or content for Social Media.
Built online and e-PR brands image, developed visibility under guidelines and reinforced locally their reputation over time.
Ran the WoMM actions.
Worked tightly with BMs to understand comm. messaging needs and objectives of efforts in order to provide relevant content. Contributed to new comm. concepts development as well as ideas generation for campaigns to meet brands assigned goals. Committed in setting up websites comm. strategy and managed all required processes watching timelines. Recommended a campaigns to Brand Managers and gave inputs to brands’ images.
Identified new trends, measured and analyzed an effectiveness of taken activities and continuously optimized them.
Created projects addressed to education, social issues, concepts aimed at changes of the community attitude, cooperated with medical science and key opinion leaders.
Identified an external issues related to the brands’ and anticipated crises.
Monitored a competitors activities. Analyzed, optimized and evaluated the cost-efficiency utilizing GA and Brand24 tracking.
Wrote press releases [able to provide few realized exemplars, on demand]. Created and updated Media Kits.
Determined relevant partnerships with designers, celebrities, brands’ ambassadors, experts, blogger or influencers.
Implemented brands’ key moments e.g.:
new range Dove Derma SPA launching press conference at Przystań Hotel & SPA
annual Dove master brand activation
Dove Hair Studio in cooperation with publishing house
Toni&Guy fashion shows with ambassador Robert Kupisz incl. backstage press & video coverage
the launching conference Vaseline Intensive Care
event ‚Rexona - the more you move, the more you are protected’
Rexona Fresh Party with celebrities and You Can Dance dancers at Zatoka Sztuki in Sopot
project Rexona Men ‘Rajd Barbórka 2015’ carried out with Wojtek Chuchała a racing driver
image campaign Axe - I’m myself involving different, well-known public figures
Reference:
Marta Czarnecka Head of Media Poland & Baltic's at Unilever, mob. +48 607 588 020,
Marta Gądek Delux Journal's Director at Bauer Media Group, mob. +48 692 414 220,
Agnieszka Kos Online Advertising Lifestyle Director at Edipresse, mob. +48 693 530 169,
Anna Mijakowska Associate Sales Director Digital at Edipresse, mob. +48 607 461 271,
Anna Ruszkowska Associate Director Advertising at Zwierciadło Group, mob. +48 664 742 101,
Bożena Graczyk Sales Director ‘Wiadomości Kosmetyczne’ at Wydawnictwo Gospodarcze, mob. +48 519 042 669.
Senior Brand Manager Body Cleansing CEE
- with successes managed Le Petit Marseillais® portfolio in the 2nd year the market presence
- implemented the ambassador program https://ambasadorkalpm.pl ; 5k members in 3 months since the release
- launched 6 NPDs; managed 32 SKUs
- closely cooperated with the advertising and media agencies
- directly collaborated with Category Headquarter in London on the commercial development
Executed strategic Brand Communication 360 degree and kept it consistency across all channels and shopper touch points.
Actively managed the brand marketing mix.
Owned:
consumer & shopper national promotions to drive Brand Awareness
consumer programs working effectively with communication in order to build brand equity
Measured and identified LPM market opportunity for grow-analyzed male segment on Personal Wash PL with the objective to validate the category market potential for further extension.
Arranged press conference, gained 100% attendance, in The Old Orangery at The Royal Łazienki Museum, introducing new product Le Petit Marseillais Vervain & Lemon, a practical workshop with journalists and bloggers to had an opportunity to prepare body scrub handmade during stimulating Marta Siembab, the only professional senselier in Poland, lecture about the scents of each ingredients used to and the sense of smell.
Reference:
Magdalena Stępniewicz Marketing Manager CEE at Johnson&Johnson, e-mail: stepniewicz.magda@gmail.com ,
Bartosz Woźnicki Head of Customer & Shopper Marketing at Johnson&Johnson, mob. +48 695 190 127.
- implemented the ambassador program https://ambasadorkalpm.pl ; 5k members in 3 months since the release
- launched 6 NPDs; managed 32 SKUs
- closely cooperated with the advertising and media agencies
- directly collaborated with Category Headquarter in London on the commercial development
Executed strategic Brand Communication 360 degree and kept it consistency across all channels and shopper touch points.
Actively managed the brand marketing mix.
Owned:
consumer & shopper national promotions to drive Brand Awareness
consumer programs working effectively with communication in order to build brand equity
Measured and identified LPM market opportunity for grow-analyzed male segment on Personal Wash PL with the objective to validate the category market potential for further extension.
Arranged press conference, gained 100% attendance, in The Old Orangery at The Royal Łazienki Museum, introducing new product Le Petit Marseillais Vervain & Lemon, a practical workshop with journalists and bloggers to had an opportunity to prepare body scrub handmade during stimulating Marta Siembab, the only professional senselier in Poland, lecture about the scents of each ingredients used to and the sense of smell.
Reference:
Magdalena Stępniewicz Marketing Manager CEE at Johnson&Johnson, e-mail: stepniewicz.magda@gmail.com ,
Bartosz Woźnicki Head of Customer & Shopper Marketing at Johnson&Johnson, mob. +48 695 190 127.
Brand Building Manager Hair Care Poland & Baltic's
For over 11 years my professional life was associated with Unilever Polska Sp. z o.o. in different company departments.
I began from shopper marketing and next got promoted to Customer Marketing Specialist in charge of in-store activities.
Then involved directly with a food division and independently managed the Dressings Category.
Next step I took Junior Brand Manager Kasia position in baking category where achieved a significant business successes that determined promotion to Brand Building Manager Hair Care function. This way commenced experience with cosmetics.
I returned Timotei business to growth and as a result took over Baltic countries management.
Finally international cooperation gives me Timotei leadership in CEE.
Lastly the stewardship of PR & Digital Communication Personal Care.
An employment in shaped me and gave a docent marketing education. Allowed to penetrate
and understand an essential mechanisms to portfolio management as well as explore a different, associated aspects of communication, sales, shopper, finance, market research, demand planning, category management or the legal conditions.
Through this company I became a stand-alone, trained manager.
As Brand Building Manager Hair Care Poland & Baltic's, Timotei & Clear brands (2011 - 2015)
- CEE leadership affecting 6 countries: PL, CZ, SK, LT, LV and EE
- managed the biggest mass market Timotei brand of Unilever Hair Care portfolio
- successfully relaunched Timotei in Poland - all 10P’s Marketing MIX changed, and launched on Baltic’s
- deployed Timotei brand repositioning from mainstream to the upper mainstream ‚beauty one’
- successfully developed locally & produced the Integrated Marketing Communication platform for relaunch
- Timotei reached the highest market share since 2001-8,2% in shampoos category and became the leader
- led UL Hair Care championship in Drugstores channel to all Unilever’s Hair Care brands
- implemented an efficient, tactical strategy or Discounters and Drugstore
- with success managed the biggest Unilever’s national Lottery (1,1Mio participants) in 2014
- prepared and roll-outed PR strategy for Timotei all over CEE countries
- 20 NPD launched; managed 60 Timotei and 19 Clear SKUs
- closely cooperated with the various advertising and media agencies
Led the biggest European Timotei market.
Developed and supervised the complex media plans for Timotei. Delivered multichannel campaigns.
Implemented an educational projects with publishing houses and provided a respective partnerships to the brand.
Prepared and effectively implemented the yearly brand plans and developed long term strategy based on the market conditions analyzes, trends, quantitative and qualitative researches.
Timotei reached the highest market shares since 2001-8,2% in shampoos category and became Naturals segment leader. Furthermore significantly increased penetration and improved every parameter of brand pyramid.
Led the portfolio optimization and draw up a sizing pricing strategy for the entire CEE region diversified portfolio stretched out to various segments and channels.
Overall P&L and budget management.
More than 20 successful NPD launches incl. new formats: dry shampoos, refills, pumps and soft styling as well as an innovative ranges: Precious Oils, 2in1 Fresh or Youthful Vitality.
To top led the new tools and solutions development and implementation for marketing and sales departments across the MCO.
Reference:
Dagmara Brzezińska-Marcu, Marketing Director Personal Care Poland & Baltic's at Unilever, mob. +48 664 082 107,
Sylwia Kocoń Marketing Director Personal Care Poland & Baltic's at Unilever, mob. +48 693 715 790, Katarzyna Domagała Customer Development Manager Drugstore at Unilever, mob. +48 785 731 347, Sylwia Ozga Customer Development Manager Discounters at Unilever, mob. +48 601 810 780, Wiktor Urban Market Research Manager Poland & Baltic's at Unilever., mob. +48 533 142 533.
I began from shopper marketing and next got promoted to Customer Marketing Specialist in charge of in-store activities.
Then involved directly with a food division and independently managed the Dressings Category.
Next step I took Junior Brand Manager Kasia position in baking category where achieved a significant business successes that determined promotion to Brand Building Manager Hair Care function. This way commenced experience with cosmetics.
I returned Timotei business to growth and as a result took over Baltic countries management.
Finally international cooperation gives me Timotei leadership in CEE.
Lastly the stewardship of PR & Digital Communication Personal Care.
An employment in shaped me and gave a docent marketing education. Allowed to penetrate
and understand an essential mechanisms to portfolio management as well as explore a different, associated aspects of communication, sales, shopper, finance, market research, demand planning, category management or the legal conditions.
Through this company I became a stand-alone, trained manager.
As Brand Building Manager Hair Care Poland & Baltic's, Timotei & Clear brands (2011 - 2015)
- CEE leadership affecting 6 countries: PL, CZ, SK, LT, LV and EE
- managed the biggest mass market Timotei brand of Unilever Hair Care portfolio
- successfully relaunched Timotei in Poland - all 10P’s Marketing MIX changed, and launched on Baltic’s
- deployed Timotei brand repositioning from mainstream to the upper mainstream ‚beauty one’
- successfully developed locally & produced the Integrated Marketing Communication platform for relaunch
- Timotei reached the highest market share since 2001-8,2% in shampoos category and became the leader
- led UL Hair Care championship in Drugstores channel to all Unilever’s Hair Care brands
- implemented an efficient, tactical strategy or Discounters and Drugstore
- with success managed the biggest Unilever’s national Lottery (1,1Mio participants) in 2014
- prepared and roll-outed PR strategy for Timotei all over CEE countries
- 20 NPD launched; managed 60 Timotei and 19 Clear SKUs
- closely cooperated with the various advertising and media agencies
Led the biggest European Timotei market.
Developed and supervised the complex media plans for Timotei. Delivered multichannel campaigns.
Implemented an educational projects with publishing houses and provided a respective partnerships to the brand.
Prepared and effectively implemented the yearly brand plans and developed long term strategy based on the market conditions analyzes, trends, quantitative and qualitative researches.
Timotei reached the highest market shares since 2001-8,2% in shampoos category and became Naturals segment leader. Furthermore significantly increased penetration and improved every parameter of brand pyramid.
Led the portfolio optimization and draw up a sizing pricing strategy for the entire CEE region diversified portfolio stretched out to various segments and channels.
Overall P&L and budget management.
More than 20 successful NPD launches incl. new formats: dry shampoos, refills, pumps and soft styling as well as an innovative ranges: Precious Oils, 2in1 Fresh or Youthful Vitality.
To top led the new tools and solutions development and implementation for marketing and sales departments across the MCO.
Reference:
Dagmara Brzezińska-Marcu, Marketing Director Personal Care Poland & Baltic's at Unilever, mob. +48 664 082 107,
Sylwia Kocoń Marketing Director Personal Care Poland & Baltic's at Unilever, mob. +48 693 715 790, Katarzyna Domagała Customer Development Manager Drugstore at Unilever, mob. +48 785 731 347, Sylwia Ozga Customer Development Manager Discounters at Unilever, mob. +48 601 810 780, Wiktor Urban Market Research Manager Poland & Baltic's at Unilever., mob. +48 533 142 533.
wystawiono
Współpraca z Panem Danielem na marce Timotei była zawsze bardzo rzeczowa i nastawiona na konkretne cele. Dużym ułatwieniem dla pracy agencji były merytoryczne briefy, jasno określone zadania i KPI. Informacje o produkcie, jego pozycjonowaniu, grupie docelowej i innych istotnych czynnikach były przekazywane w sposób kompletny i uporządkowany co pozytywnie wpływało na przygotowanie propozycji i ich egzekucje.
wystawiono
Nie znam zbyt wielu osób z taką pasją i determinacja w dążeniu do realizacji założonego celu. Zawsze profesjonalny i kompetentny parter w rozmowie. Pomocny i bardzo koleżeński.
z ogromną przyjemnością polecę Daniela każdemu pracodawcy!
z ogromną przyjemnością polecę Daniela każdemu pracodawcy!
wystawiono
Juz po latach wspominam z nostalgia nasze niekonczace sie rozmowy na temat kampanii. Wielkie zaangazowanie, ogromna wiedza i otwarty umysl - ta kombinacja sprawia, ze wspolpraca z Danielem to ogromna przyjemnosc! Mam szczera nadzieje, ze kiedys jeszcze sie spotkamy. Do zobaczenia!
wystawiono
Miałam przyjemność współpracować z Danielem w latach 2009 - 2014. Daniel jest profesjonalistą w każdym calu, jest osobą otwartą, chętnie sięgającą po nowe rozwiązania. Daniel to solidny i odpowiedzialny współpracownik, który dobrze potrafi zorganizować swoją pracę. Dzieli się swoją wiedzą i chętnie pomaga w rozwiązaniu marketingowych problemów. Z pełnym przekonaniem mogę zarekomendować Daniela jako solidnego, doświadczonego Eksperta ds. marketingu.
Brand Building Junior Manager Spreads & Dressings
- in charge no. 1 brand value market share on Polish market
- CEE leadership in Baking Category
- invented digital platform www.mojeciasto.pl, considered absolute ‘Best Practice’ and rolled out globally;
awarded with a 2013 Silver Effie in the ‘Digital’ category as well as the MIXX Award for ‘Best Branded Content’
- implemented first Live Baking event online at web TV ipla.tv
- executed an innovative promotion platform for wrappers margarine segment
- responsible for the most complex portfolios in the region; held 36 SKUs, 2 NPDs projects
Managed brands in the Spreads and Dressings Category.
Led Unilever’s wrapper margarine portfolio incl. brands with market leadership position and premium segment propositions.
Prepared and perfectly executed national and regional plans.
Run 360 degrees campaigns and supervised over media plans in the loop.
Managed not only the communication strategy but also planned the nationwide consumer activations or promotions.
Invented one of the most innovative and advanced digital marketing platforms in the organization worldwide, the website www.mojeciasto.pl that has been considered absolute ‘Best Practice’ and rolled out globally.
Improved Digital Marketing best practice and implemented first Live Baking event online which was continued.
Created the key for brands social media activities, managed web sites www.mojeciasto.pl & http://www.hellmanns.pl .
Focused and involved to Kasia brand development through seeking a new opportunities for baking; how to convince the women that bake a cake is simple and to persuade that any one of them is capable to make one.
Investigated the housewife's and singles behaviors to address all obstacles.
Supervised P&L. Owned budget; managed all relevant processes: orders, payment in line with internal control procedures.
Kept track of brands performance, prepared a numerous market analysis and next provided relevant recommendations or created an actionable insights to go forward the business.
Developed and deployed an exclusive tailor-made portfolio for Discounters.
Created an innovative promotion platform for wrappers margarine segment — being responsible for one of the most complex portfolios in the region.
Reference:
Michał Wiśniewski Refreshments Marketing Director Poland & Baltic's at Unilever, mob. +48 665 871 750, Aleksandra Nowaczyńska Client Service Director at Mint Media, mob. +48 600 275 165, Marcin Gaworski Managing Director & Partner at 180heartbeats + JUNG v. MATT, mob. +48 603 939 741.
- CEE leadership in Baking Category
- invented digital platform www.mojeciasto.pl, considered absolute ‘Best Practice’ and rolled out globally;
awarded with a 2013 Silver Effie in the ‘Digital’ category as well as the MIXX Award for ‘Best Branded Content’
- implemented first Live Baking event online at web TV ipla.tv
- executed an innovative promotion platform for wrappers margarine segment
- responsible for the most complex portfolios in the region; held 36 SKUs, 2 NPDs projects
Managed brands in the Spreads and Dressings Category.
Led Unilever’s wrapper margarine portfolio incl. brands with market leadership position and premium segment propositions.
Prepared and perfectly executed national and regional plans.
Run 360 degrees campaigns and supervised over media plans in the loop.
Managed not only the communication strategy but also planned the nationwide consumer activations or promotions.
Invented one of the most innovative and advanced digital marketing platforms in the organization worldwide, the website www.mojeciasto.pl that has been considered absolute ‘Best Practice’ and rolled out globally.
Improved Digital Marketing best practice and implemented first Live Baking event online which was continued.
Created the key for brands social media activities, managed web sites www.mojeciasto.pl & http://www.hellmanns.pl .
Focused and involved to Kasia brand development through seeking a new opportunities for baking; how to convince the women that bake a cake is simple and to persuade that any one of them is capable to make one.
Investigated the housewife's and singles behaviors to address all obstacles.
Supervised P&L. Owned budget; managed all relevant processes: orders, payment in line with internal control procedures.
Kept track of brands performance, prepared a numerous market analysis and next provided relevant recommendations or created an actionable insights to go forward the business.
Developed and deployed an exclusive tailor-made portfolio for Discounters.
Created an innovative promotion platform for wrappers margarine segment — being responsible for one of the most complex portfolios in the region.
Reference:
Michał Wiśniewski Refreshments Marketing Director Poland & Baltic's at Unilever, mob. +48 665 871 750, Aleksandra Nowaczyńska Client Service Director at Mint Media, mob. +48 600 275 165, Marcin Gaworski Managing Director & Partner at 180heartbeats + JUNG v. MATT, mob. +48 603 939 741.
Brand Building Senior Specialist Dressings
- launched two brands: Tortex and Hellmann’s Sandwich; dressings category leadership
- developed the insight-based shopper marketing solutions for retail environment innovation and consumer collaborated to build volume, market share, and category growth for business
Developed the insight-based shopper marketing strategy based on 10P’s marketing mix with solutions for retail environment, innovation and consumer.
Collaborated to build volume, market share, and Category growth for business.
Led shopper marketing activations and touch points expertise.
Reference:
Izabela Korzeniowska Marketing Manager Dressing Category at Unilever, mob. +48 693 577 552,
Tomasz Kuźniak Managing Director at adbirds, mob. +48 602 474 789.
- developed the insight-based shopper marketing solutions for retail environment innovation and consumer collaborated to build volume, market share, and category growth for business
Developed the insight-based shopper marketing strategy based on 10P’s marketing mix with solutions for retail environment, innovation and consumer.
Collaborated to build volume, market share, and Category growth for business.
Led shopper marketing activations and touch points expertise.
Reference:
Izabela Korzeniowska Marketing Manager Dressing Category at Unilever, mob. +48 693 577 552,
Tomasz Kuźniak Managing Director at adbirds, mob. +48 602 474 789.
Brand Building Specialist Dressings
- created long term portfolio strategy
- developed brand marketing plan to execute the local category vision and strategy
- led shopper marketing activations and touch points expertise for Dressings Category
- expanded retail business environment strategy and 10P’s Marketing MIX
Reference:
Anna Geryło Media Manager at PHD Media Direction, mob. +48 512 923 547.
- developed brand marketing plan to execute the local category vision and strategy
- led shopper marketing activations and touch points expertise for Dressings Category
- expanded retail business environment strategy and 10P’s Marketing MIX
Reference:
Anna Geryło Media Manager at PHD Media Direction, mob. +48 512 923 547.
Customer Marketing Specialist In-store
- coordinated the trade marketing activities; leading merchandising assistance and supporting Field Force
- developed various packaging: Retail Ready Packaging (RRP), mini-pallets, discounter’s and promotional outers
- prepared animations & in-store degustations to particular business divisions, both food, ice and home care
Reference:
Joanna Kawalec Customer Trade Operations Manager at Unilever, mob. +48 502 050 290.
- developed various packaging: Retail Ready Packaging (RRP), mini-pallets, discounter’s and promotional outers
- prepared animations & in-store degustations to particular business divisions, both food, ice and home care
Reference:
Joanna Kawalec Customer Trade Operations Manager at Unilever, mob. +48 502 050 290.
Unilever Senior Merchandiser
DEM’a Pomotion Polska Sp. z o.o.
During studies
- worked in the flagship hall with Household & Personal Care Unilever’s portfolios
- won the Best Unilever Merchandiser Awards in 2007
- won the ‘Hans Klos' internal contest regarding competitors: silver award in 2005 and gold one in 2006
Reference:
Marcin Szymański Country Sales Manager Drugstore at Unilever, mob. +48 509 555 199.
- worked in the flagship hall with Household & Personal Care Unilever’s portfolios
- won the Best Unilever Merchandiser Awards in 2007
- won the ‘Hans Klos' internal contest regarding competitors: silver award in 2005 and gold one in 2006
Reference:
Marcin Szymański Country Sales Manager Drugstore at Unilever, mob. +48 509 555 199.
Serwisant Merchandiser
Work Service Sp. z o.o. – Oddział Kraków
During studies provided services to brands: Lakma, Bongrain, AMW, Tento, Hartmann and Wasa.
Event Coordinator
Pomaton EMI Sp. z o.o.
During studies:
- executed events in Lesser Poland; cooperated with stars and their management
- coordinated the musicians, technical staff, journalists, stylists and make-up artists work.
- executed events in Lesser Poland; cooperated with stars and their management
- coordinated the musicians, technical staff, journalists, stylists and make-up artists work.
Supervisor & Visual Merchandiser
During studies
- provided services for Darymex, Fasty, Frotex, Impuls, Jarotex, Kredania, Lech Pol, Paso, Phanteon, Weltom, Wirex.
- provided services for Darymex, Fasty, Frotex, Impuls, Jarotex, Kredania, Lech Pol, Paso, Phanteon, Weltom, Wirex.
Szkolenia i kursy
Excellent command of Microsoft Office. iOs on a daily basis.
Google Analytics practical knowledge; Google Docs, Calendar either.
Operational know-how of Nitro Nielsen, Nielsen Answers.
Familiarized with SAP. Familiarity with Ariba Network.
2017.10
Modern & successful sale , WEBINAR Krzysztof Sarnecki
2017.07
Get better business, Online training by Paweł Królak
2017.02
Marketing to Millennials, Blue Business Media
2013.02
High Performing Teams, Unilever Polska Sp. z o.o.
2011.04
ACNielsen Answers, The Nielsen Poland
2011.03
Influencing Skills , Unilever Polska Sp. z o.o.
2010.10
Financials for Marketing, Unilever Polska Sp. z o.o.
2010.06
Build your brand with Google, Google Poland Sp. z o.o.
2010.02
ACNielsen Insights , The Nielsen Poland Company
2009.04
Raising Personal Effectiveness , Unilever Polska Sp. z o.o.
2011.09 – 2012.06
Business Excellence through Marketing, Questus Academy
2011.07
Problems-Solving and Decision Making , Unilever Polska Sp. z o.o.
2009.03
Brand Building Essentials, Unilever Polska Sp. z o.o.
2009.03
ATL/BTL media planning & buying; analysis & monitoring tools , PHD Media Direction
2008.09
Team Working, Unilever Polska Sp. z o.o.
2009.03
ACNielsen Nitro: business panel databases , The Nielsen Poland Company
Google Analytics practical knowledge; Google Docs, Calendar either.
Operational know-how of Nitro Nielsen, Nielsen Answers.
Familiarized with SAP. Familiarity with Ariba Network.
2017.10
Modern & successful sale , WEBINAR Krzysztof Sarnecki
2017.07
Get better business, Online training by Paweł Królak
2017.02
Marketing to Millennials, Blue Business Media
2013.02
High Performing Teams, Unilever Polska Sp. z o.o.
2011.04
ACNielsen Answers, The Nielsen Poland
2011.03
Influencing Skills , Unilever Polska Sp. z o.o.
2010.10
Financials for Marketing, Unilever Polska Sp. z o.o.
2010.06
Build your brand with Google, Google Poland Sp. z o.o.
2010.02
ACNielsen Insights , The Nielsen Poland Company
2009.04
Raising Personal Effectiveness , Unilever Polska Sp. z o.o.
2011.09 – 2012.06
Business Excellence through Marketing, Questus Academy
2011.07
Problems-Solving and Decision Making , Unilever Polska Sp. z o.o.
2009.03
Brand Building Essentials, Unilever Polska Sp. z o.o.
2009.03
ATL/BTL media planning & buying; analysis & monitoring tools , PHD Media Direction
2008.09
Team Working, Unilever Polska Sp. z o.o.
2009.03
ACNielsen Nitro: business panel databases , The Nielsen Poland Company
Edukacja
Management, faculty Marketing, magisterskie
Andrzej Frycz Modrzewski University, Cracow
Classics Philology, licencjackie
Jagiellonian University, Cracow
Specjalizacje
Marketing
Komunikacja marketingowa
Marketing
Marketing bezpośredni
Marketing
Zarządzanie marką
Marketing
Zarządzanie produktem
Public Relations
Zewnętrzny PR
Zainteresowania
Traveling’s, art and culture of the Iberian countries and South America. Portugal and Australia geek.
Marketing passionate about. Fashion addict. Style devotee.
Media & PR enthusiast. Lifestyle fanatic. Musicals admirer.
Golden retriever lover, owner.
Marketing passionate about. Fashion addict. Style devotee.
Media & PR enthusiast. Lifestyle fanatic. Musicals admirer.
Golden retriever lover, owner.
Organizacje
*
National Geographic Society
styczeń 2006 - obecnie,
02-677 Warszawa, ul. Wynalazek 4
Towarzystwo National Geographic Organizacja naukowo - edukacyjna założona w 1888 roku w celu upowszechniania wiedzy geograficznej oraz promowania badań i odkryć.
*
Regionalne Centrum Krwiodawstwa i Krwiolecznictwa w Krakowie
październik 2001 - obecnie,
31-540 Kraków, ul. Rzeźnicza 11
Honorowy dawca krwi.
Minister Zdrowia nadał mi odznakę honorową 'Zasłużony Honorowy Dawca Krwi I stopnia' PCK w kwietniu 2005 r.
W kwietniu 2010 r. zostałem uhonorowany odznaką resortową Ministerstwa Zdrowia 'Honorowy Dawca Krwi – Zasłużony dla Zdrowia Narodu'.
*
Edyta Gorniak the Authorized Fun Club 'One&One'
maj 1991 - obecnie,
03-667 Warszawa, ul. Mleczna 17/1
Zrzeszenie miłośników twórczości muzycznej i osoby artystki.
National Geographic Society
styczeń 2006 - obecnie,
02-677 Warszawa, ul. Wynalazek 4
Towarzystwo National Geographic Organizacja naukowo - edukacyjna założona w 1888 roku w celu upowszechniania wiedzy geograficznej oraz promowania badań i odkryć.
*
Regionalne Centrum Krwiodawstwa i Krwiolecznictwa w Krakowie
październik 2001 - obecnie,
31-540 Kraków, ul. Rzeźnicza 11
Honorowy dawca krwi.
Minister Zdrowia nadał mi odznakę honorową 'Zasłużony Honorowy Dawca Krwi I stopnia' PCK w kwietniu 2005 r.
W kwietniu 2010 r. zostałem uhonorowany odznaką resortową Ministerstwa Zdrowia 'Honorowy Dawca Krwi – Zasłużony dla Zdrowia Narodu'.
*
Edyta Gorniak the Authorized Fun Club 'One&One'
maj 1991 - obecnie,
03-667 Warszawa, ul. Mleczna 17/1
Zrzeszenie miłośników twórczości muzycznej i osoby artystki.
Inne
Digital and social media achievements, the own developments for brands:
evrēe® at BASEL Olten Pharm Sp. z o.o. :
https://www.youtube.com/channel/UC6XF42y9J3z1KFfxGOxh4YA
LE PETIT MARSEILLAIS® at Johnson & Johnson Poland Sp. z o.o. :
https://ambasadorkalpm.pl
Timotei at Unilever Polska Sp. z o.o. :
https://www.facebook.com/timotei
Kasia® at Unilever Polska Sp. z o.o. :
http://www.MojeCiasto.pl
https://www.youtube.com/mojeciasto
https://www.facebook.com/kasia.moje.ciasto
http://nk.pl/MojeCiasto
Hellmann's® at Unilever Polska Sp. z o.o. :
http://www.hellmanns.pl
http://www.facebook.com/HellmannsPL
https://www.youtube.com/user/HellmannsPOLAND
evrēe® at BASEL Olten Pharm Sp. z o.o. :
https://www.youtube.com/channel/UC6XF42y9J3z1KFfxGOxh4YA
LE PETIT MARSEILLAIS® at Johnson & Johnson Poland Sp. z o.o. :
https://ambasadorkalpm.pl
Timotei at Unilever Polska Sp. z o.o. :
https://www.facebook.com/timotei
Kasia® at Unilever Polska Sp. z o.o. :
http://www.MojeCiasto.pl
https://www.youtube.com/mojeciasto
https://www.facebook.com/kasia.moje.ciasto
http://nk.pl/MojeCiasto
Hellmann's® at Unilever Polska Sp. z o.o. :
http://www.hellmanns.pl
http://www.facebook.com/HellmannsPL
https://www.youtube.com/user/HellmannsPOLAND
Grupy
Business Marketing
Marketing Sekrety. Social Media Marketing. Marketing wirusowy, marketing szeptany, event marketing, experiential marketing, guerilla marketing, marketing doświadczeń, content marketing.
Dobre Kino
Repertuar będzie tendencyjny, ale kto w końcu wprowadza do kin lepsze filmy, niż dwóch małych niezależnych dystrybutorów :)
EXCEL w praktyce
Pytania, wskazówki, odpowiedzi, komentarze, usprawnienie pracy w EXCELu. Cel: wzajemna pomoc, wymiana doświadczeń, propozycje usprawnień pracy
FMCG Sprzedaż nowoczesna
Grupa skupiająca osoby pracujące w [b]firmach FMCG[/b], które są odpowiedzialne za sprzedaż do [b]sieci handlowych[/b].
Kraków
Dla osób mieszkających, studiujących, pracujących lub zamierzających pracować/mieszkać/studiować*) w Krakowie lub okolicach
*)niepotrzebne skreśl
