Umiejętności
BTL Activations
Marketing
Program Management
Project Management
Social Media
Strategic Communications
Telemarketing
Voice of the Customer Analysis
NPS
Planowanie strategiczne
Strategia marketingowa
Komunikacja korporacyjna
Komunikacja wewnętrzna
Zarządzanie
Analityka
Analiza rynku
Komunikacja Marketingowa
Zarządzanie produktem
Badania marketingowe
publikowanie
Publikacje online
Języki
angielski
biegły
Doświadczenie zawodowe
Marketing Communication Manager
Retail banking (Class&Club loyalty programme), bankassurance, investment founds–
marketing plans and strategy proposing and executing budget, coordinating BTL and ATL activities, implementing Direct Marketing campaigns, coordinating publishing works, creating and executing campaigns for customers, managing and executing marketing multichannel communication.
Brokerage House – preparing marketing strategy, coordinating creative concepts, KV works and communication strategy, coordinating ATL and BTL activities for the launch of Brokerage house, coordinating marketing communication.
Voice Of Customer and Marketing Research – creating and coordinating yearly plan for Voice of Customer and marketing researches in the Bank, cooperating and managing research agencies, reporting, budgeting, analyzing - internal and external VOC and marketing researches, consulting quantitative and qualitative research methods, techniques and tools.
marketing plans and strategy proposing and executing budget, coordinating BTL and ATL activities, implementing Direct Marketing campaigns, coordinating publishing works, creating and executing campaigns for customers, managing and executing marketing multichannel communication.
Brokerage House – preparing marketing strategy, coordinating creative concepts, KV works and communication strategy, coordinating ATL and BTL activities for the launch of Brokerage house, coordinating marketing communication.
Voice Of Customer and Marketing Research – creating and coordinating yearly plan for Voice of Customer and marketing researches in the Bank, cooperating and managing research agencies, reporting, budgeting, analyzing - internal and external VOC and marketing researches, consulting quantitative and qualitative research methods, techniques and tools.
Product Manager
Reader's Digest
- Health Catalog and General Books Product Manager:
marketing strategy, preparing and executing products line budgets, creating Product Mix, negotiating supplier prices,analyzing market trends, working on publishing plans – performing and analyzing product tests, selection of titles, etc. and choosing products for the following fiscal year, coordinating work of other RD departments – promotion, production, editorial and fulfillment
- Telemarketing sales manager: coordinating outbound and inbound telemarketing campaigns, creating and developing new types of campaigns aimed at increasing telemarketing profitability in
the company, developing budget for product line, cooperating with telemarketing companies
marketing strategy, preparing and executing products line budgets, creating Product Mix, negotiating supplier prices,analyzing market trends, working on publishing plans – performing and analyzing product tests, selection of titles, etc. and choosing products for the following fiscal year, coordinating work of other RD departments – promotion, production, editorial and fulfillment
- Telemarketing sales manager: coordinating outbound and inbound telemarketing campaigns, creating and developing new types of campaigns aimed at increasing telemarketing profitability in
the company, developing budget for product line, cooperating with telemarketing companies
Edukacja
Specjalizacje
Bankowość
Bankowość detaliczna
Bankowość
Bankowość korporacyjna/SME
IT - Rozwój oprogramowania
Zarządzanie projektem
Marketing
Badania marketingowe
Marketing
Komunikacja marketingowa
Grupy
Uniwersytet Warszawski
Uniwersytet Warszawski, założony w 1816 roku, jest największą polską
uczelnią i jednocześnie jedną z najlepszych w kraju.