Bartosz Porszt

Market Research Manager at Raiffeisen Bank
Warszawa, mazowieckie

Umiejętności

BTL Activations Marketing Program Management Project Management Social Media Strategic Communications Telemarketing Voice of the Customer Analysis NPS Planowanie strategiczne Strategia marketingowa Komunikacja korporacyjna Komunikacja wewnętrzna Zarządzanie Analityka Analiza rynku Komunikacja Marketingowa Zarządzanie produktem Badania marketingowe publikowanie Publikacje online

Języki

angielski
biegły

Doświadczenie zawodowe

VeriFone Sp. z o. o.
Project Manager / Key Account Manager
Bank BNP Paribas
Market Research Manager
Responsible for market, products, processes, customer and CI research – qualitative and quantitative. Introducing and developing Net Promoter Score system in bank. Budget management, cooperation with research agencies, preparing analysis and recommendations for managers.
Bank BNP Paribas
Corporate Communication Manager
Corporate banking marketing.
Bank BNP Paribas
Marketing Communication Manager
Retail banking (Class&Club loyalty programme), bankassurance, investment founds–
marketing plans and strategy proposing and executing budget, coordinating BTL and ATL activities, implementing Direct Marketing campaigns, coordinating publishing works, creating and executing campaigns for customers, managing and executing marketing multichannel communication.

Brokerage House – preparing marketing strategy, coordinating creative concepts, KV works and communication strategy, coordinating ATL and BTL activities for the launch of Brokerage house, coordinating marketing communication.

Voice Of Customer and Marketing Research – creating and coordinating yearly plan for Voice of Customer and marketing researches in the Bank, cooperating and managing research agencies, reporting, budgeting, analyzing - internal and external VOC and marketing researches, consulting quantitative and qualitative research methods, techniques and tools.
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Product Manager
Reader's Digest
- Health Catalog and General Books Product Manager:
marketing strategy, preparing and executing products line budgets, creating Product Mix, negotiating supplier prices,analyzing market trends, working on publishing plans – performing and analyzing product tests, selection of titles, etc. and choosing products for the following fiscal year, coordinating work of other RD departments – promotion, production, editorial and fulfillment
- Telemarketing sales manager: coordinating outbound and inbound telemarketing campaigns, creating and developing new types of campaigns aimed at increasing telemarketing profitability in
the company, developing budget for product line, cooperating with telemarketing companies
Call Center Poland
Account Manager
managing outbound and inbound campaigns for key clients (eg. Philip Morris Polska,BMW Polska), coordinating work of teams responsible for projects, creating new solutions, cross-selling and up-selling

Edukacja

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INSTITUTE OF APPLIED SOCIAL SCIENCES, magisterskie
Uniwersytet Warszawski
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Management and Marketing, magisterskie
Uniwersytet Warszawski
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Centre for Europe, licencjackie
Uniwersytet Warszawski

Specjalizacje

Bankowość
Bankowość detaliczna
Bankowość
Bankowość korporacyjna/SME
IT - Rozwój oprogramowania
Zarządzanie projektem
Marketing
Badania marketingowe
Marketing
Komunikacja marketingowa

Grupy

Uniwersytet Warszawski
Uniwersytet Warszawski
Uniwersytet Warszawski, założony w 1816 roku, jest największą polską uczelnią i jednocześnie jedną z najlepszych w kraju.