Bartłomiej Sędłak

Coordination for cooperation with all LF clients, co-operation with Tesco and discounters / non formally since February, formally since April 2009;
• Building / introducing strategy for Large Format – all hyper- and supermarket chains (LF): second and third trimester planning, AOP 2010 planning;
• Negotiating with Tesco and leading all LF negotiation;
• Leading all process in LF: responsibility for LF volume, revenue, profit, market share;
• Planning LF sales activities, temporary price reduction and contract budgets for all customers;
• Planning yearly / quarterly sales activities, quarterly promotional expenditures, temporary price reduction and CDA budgets for Tesco, Lidl, Biedronka, controlling & analyzing sales results;
• Building and developing the process of shaping Pepsi shares in all Large Format customer’s sales, assortment and exposure;
• Cooperating with all LF international teams;
• Leading: 5 Senior KAM’s;

Responsible for Tesco, Kaufland, Lidl, Biedronka and Carrefour)
• Negotiating with Carrefour, Tesco and Kaufland;
• Building / introducing strategy for Tesco 1K stores and Kaufland supermarkets;
• Delivering volume, sells, profit, share targets;
• Planning yearly / quarterly sales activities, quarterly promotional expenditures, temporary price reduction and CDA budgets for customer, controlling & analyzing sales results;
• Building long term relations with customers (management, retailers, promotional department, marketing, PR);
• Building and developing the process of shaping Pepsi shares in customer’s sales, shares in customers assortment and exposure;
• Controlling an overall operational co-operation with customers;
• Cooperation with international team Carrefour, Tesco and Schwarz Group (Lidl, Kaufland);

Examples of achievements:
National Sales Award for the best business results with Tesco;
Finished negotiation with Tesco for 2010, Carrefour, Tesco, Kaufland for 2009 & Tesco for 2008;
Large shopper activation in Tesco: Full year POS visualization & full year extra expositions, Hit of the Month: April 2010, December 2009, November 2009, April 2009, January 2009, “Wygraj z Latem”: ATL, end of shelf and island expositions, full POS visualization with shopper activation;

Responsible for all proceses with Unilever Drugstore clients
- building and developing the process of shaping Unilever shares in customer’s sales, shares in customers assortment and exposure;
- buliding/introducting strategy for Drugstore Channell;
- delivering sales targets;
- planning yearly/quarterly sales activities, yearly/quarterly promotional expenditures, temporary price reduction and Terms of Trade budgets for chanell/customer within particular categories
- controlling & analyzing sales results
- building long term relations with customers (management, retailers, promotional department, marketing, PR);
- controlling an overall operational co-operation with customers;
- Customer Care Team Leader;

- buliding/introducting strategy for Drogeria and Supermarket Channel
- delivering sales targets;
- planning quarterly sales activities, quarterly promotional expenditures, temporary price reduction and Terms of Trade budgets for customer within particular categories
- controlling & analyzing sales results
- building long term relations with customers (management, retailers, promotional department, marketing, PR);
- building and developing the process of shaping Unilever shares in customer’s sales, shares in customers assortment and exposure;
- controlling an overall operational co-operation with customers;

- delivering sales targets;
- planning quarterly or monthly sales activities, quarterly promotional expenditures, temporary price reduction for customer
- analyzing sales results
- building long term relations with customers (management, retailers, promotional department, marketing, PR);
- doing overall operational co-operation with customers;
- controlling the remittance vindication

Ankieter: Preparation of conception and realization of qualitative, quantitative researches and desk researches; Projects for Reemtsma, Unilever Polska, D’art Agencja Reklamowa, Malta - Ski;

Centrum Badania Jakości Życia: Preparation of conception and realization of qualitative, quantitative researches and desk researches; Projects for Bertelsmann Foundation, World Bank, Poznan City Hall;