пропозиції роботи
Barbara Woźna
Product Manager, Groupe SEB
Warszawa,
mazowieckie
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Języki
angielski
biegły
rosyjski
podstawowy
Doświadczenie zawodowe
Product Manager
Product management:
• Define and manage products’ mix within the categories in order to reach volume& margin objectives
• Specify the product range for the main retailers in order to differentiate the products’ offers
• Build a range of category based on market analysis and business needs
• Measure and monitor the products’ performance
• Manage the phase-out and phase-in processes
• Preparation and execution of marketing plans and new products’ launches
• Prepare yearly/ quarterly/ monthly forecasts for the assigned products’ categories
Market analysis:
• Analyse the market with all the available tools and communicate the conclusions/ actions to the management
• Gather competitive intelligence, both internally and through external channels
• Competitors monitoring
Communication:
• BTL materials’ development
• Prepare and conduct the product’s trainings for sales and trade partners
• Close collaboration with sales team, logistics, after sales services and central marketing
• Cooperation with PR and marketing agencies
• Define and manage products’ mix within the categories in order to reach volume& margin objectives
• Specify the product range for the main retailers in order to differentiate the products’ offers
• Build a range of category based on market analysis and business needs
• Measure and monitor the products’ performance
• Manage the phase-out and phase-in processes
• Preparation and execution of marketing plans and new products’ launches
• Prepare yearly/ quarterly/ monthly forecasts for the assigned products’ categories
Market analysis:
• Analyse the market with all the available tools and communicate the conclusions/ actions to the management
• Gather competitive intelligence, both internally and through external channels
• Competitors monitoring
Communication:
• BTL materials’ development
• Prepare and conduct the product’s trainings for sales and trade partners
• Close collaboration with sales team, logistics, after sales services and central marketing
• Cooperation with PR and marketing agencies
Product Marketing Specialist
Electrolux Sweden, Stockholm
Product management:
• Products portfolio management- performance monitoring and analyses for Group Management and the Board of Electrolux
• Identify improvements for products enhancement
• Artwork development coordination
• Prepare communication briefs
Delivered marketing materials for premium products launch with limited budget
Market analysis:
• Strategic analysis in terms of sales and market share
• Analyze markets for business trends and consumer insight
• Developing new product concept
• Collect, analyze and report internal and external information related to competitors activities (GfK, Brand Score Card)
Conducted consumer attitude analysis in 6 countries
Delivered extensive and detailed competitors’ analysis
E-commerce:
• Web- marketing and content management of European Floor Care products portfolio
• Support local markets in launching new corporate website
• European marketing systems management
Re-launched of the new global web- based marketing database
Streamlined workflow of sales network and central marketing
• Products portfolio management- performance monitoring and analyses for Group Management and the Board of Electrolux
• Identify improvements for products enhancement
• Artwork development coordination
• Prepare communication briefs
Delivered marketing materials for premium products launch with limited budget
Market analysis:
• Strategic analysis in terms of sales and market share
• Analyze markets for business trends and consumer insight
• Developing new product concept
• Collect, analyze and report internal and external information related to competitors activities (GfK, Brand Score Card)
Conducted consumer attitude analysis in 6 countries
Delivered extensive and detailed competitors’ analysis
E-commerce:
• Web- marketing and content management of European Floor Care products portfolio
• Support local markets in launching new corporate website
• European marketing systems management
Re-launched of the new global web- based marketing database
Streamlined workflow of sales network and central marketing
Management Trainee
DKSH Malaysia Sdn Bhd, Kuala Lumpur, Malaysia
Market analysis:
• Performed retail and shopper trends analysis
• Analyzed sales and its contribution using Power Play tool
• Competitors analysis and its activities on B2B market
Improvement of in-store visibility
Supply Chain:
• Assisted in improvement delivery efficiency from West to East Malaysia
• Generated analysis of Stock Aging& Inventory Performance reports using SAP application
Inventory enhancement
Delivered of proper logistics quality data for all SKUs
• Performed retail and shopper trends analysis
• Analyzed sales and its contribution using Power Play tool
• Competitors analysis and its activities on B2B market
Improvement of in-store visibility
Supply Chain:
• Assisted in improvement delivery efficiency from West to East Malaysia
• Generated analysis of Stock Aging& Inventory Performance reports using SAP application
Inventory enhancement
Delivered of proper logistics quality data for all SKUs
Business Development Executive
Project Management Academy Sdn Bhd, Kuala Lumpur, Malaysia
Sales:
• Prepared and re-designed sales brochures
• Identified potential sales prospect
• Presented and proposed the company's products
Created marketing collaterals and training materials
• Prepared and re-designed sales brochures
• Identified potential sales prospect
• Presented and proposed the company's products
Created marketing collaterals and training materials
Sales Officer
Sara Lee Coffee and Tea Poland Ltd, Poznań, Poland
Sales force support:
• Sales forecasting and budget control
• Price and market share analysis
• Monitored product promotion executions
• Supported the sales representatives with promotional activities
Streamlined workflow of sales network and budget allocation
• Sales forecasting and budget control
• Price and market share analysis
• Monitored product promotion executions
• Supported the sales representatives with promotional activities
Streamlined workflow of sales network and budget allocation
Szkolenia i kursy
Put your strengths to work (Electrolux)
Managing By Project (Project Management Academy Sdn Bhd, Malaysia)
Communication in project management (Unilever)
How to write for the EU funds’ (Regional Development Agency)
Managing By Project (Project Management Academy Sdn Bhd, Malaysia)
Communication in project management (Unilever)
How to write for the EU funds’ (Regional Development Agency)
Edukacja
Ekonomia, magisterskie
Uniwersytet Ekonomiczny w Poznaniu
Specjalizacje
IT - Rozwój oprogramowania
Zarządzanie projektem
Zainteresowania
Emotional baranding
Scuba diving
Rock climbing
Asian culture
Travelling
Scuba diving
Rock climbing
Asian culture
Travelling
Organizacje
2004- 2008 Active engagement in AIESEC- the world’s largest student organization
Grupy
AIESEC Poznań ALUMNI Club
Grupa mająca na celu odświeżenie kontaktów byłych członków Aiesec w Poznaniu i stworzenie platformy komunikacyjnej wspierającej młodzież w KLu.
Employer Branding
Grupa zrzesza osoby zainteresowane zawodowo lub naukowo Employer branding'iem czyli wizerunkiem pracodawców. Ma na celu wymianę informacji, badań, doświadczeń, dobrych praktyk i pomysłów z zakresu EB
Identyfikacja Wizualna
Wszystko to co co wiąże się z wizualnym aspektem tożsamości podmiotu funkcjonującego w przestrzeni publicznej.
Kształtowanie wizerunku firmy
Tematyka jest szeroka, acz zogniskowana wokół 'kształtowania' wizerunku firmy. Chodzi o interdyscyplinarne spojrzenie na mechanizmy modelowania i kreowania image'u (sic!) firmy. Zatem nie ty
MALEZJA
Tygrysek, może bardziej azjatycki tygrys. Niezwykły kraj niezwykłych możliwości. Wspaniałe zabytki, niesamowite cuda natury. Długo by tu wymieniać szczegółowo. Zapraszam wszystkich którzy tam byli, c
Media Planning
Grupa zrzeszająca osoby zajmujące/interesujące się planowaniem mediów - prasa, radio, telewizja, outdoor, Internet, ambient media.
Neuromarketing
O tym, jak marketing się rozwija; siła podświadomości, psychologia i neurobiologia w marketingu, buy-button, kontrowersje, inspiracje, dyskusje...a przede wszystkim - Twoje zdanie!
