Barbara Pijanowska - Kuras

• Marketing communication
• Brand management
• Corporate communication / Public Relations
• CSR
• Internal communication

• Development and implementation of global communication strategy, action plans and campaigns on local and international markets (CEE, Europe, Asia, North America)
• Building brand awareness and positive reputation focused on brand internationalisation, change brand perception and consumer engagement creation
• Proactively and reactively managed brand and company reputation and risk in the media and social media
• Building positive image of brand and company in media - media relations on daily basis
• Product PR - New routes/New products/New services communication
• External and internal communication during restructuring and transformation process
• Public Affairs, Change Communication (Restructuring Plan in European Commission procedure)
• Launching new Corporate Identity Manual, corporate communication tools and marketing materials
• Creating communication policy for whole company
• Development of high-quality communications materials and messages aligned with company goals, including key messages, Q&A documents, fact sheets, talking points, presentations, press releases and social media content
• Cross department team member responsible for creation and launching new brand positioning
• Project management and development of brand marketing partnerships and sponsorships
• Crisis communication Team leader managing PR, Marketing, Social Media, Internal Communication, E-commerce and B2B Communication
• Company’s representative in Corporate Communication Committee / Crisis Communication Committee of Star Alliance (leading global airline network)
• Organisation of press conferences and high profile events
• Identification of industry conferences and events to create company’s expertise
• Managing Internal Communication strategic activities focused on corporate-culture change to drive employee awareness around key business priorities in partnership with HR
• CSR strategy development
• Managing cooperation with partners, suppliers, PR and marketing agencies

• Co developed and implemented external communication strategy
• Built positive image of company in media
• Managed media relations on daily basis, organised press conferences and events for media on local and international markets
• Co-created key messages, Q&A’s, statements, press kits and releases
• Communication in Change Management (Restructuring Plan)
• Crisis communication
• Team and budged management in Media Relations area

Key customers:
ACCOR HOTELS GROUP global brands: Sofitel, Novotel, Mercure, ibis, ibis styles, ibis budget; ORBIS – public listed company operating over 60 hotels in Poland and CEE, LUXMED Healthcare – international Bupa Healthcare Group; GLAXO SMITHKLINE – global healthcare company; HANDELSBANKEN Poland – Swedish international bank, 4LIFE DIRECT – local insurance company based on global capital; BERLITZ – global leadership trainings and education company; EUROCASH / Delikatesy Centrum – FMCG, network of retail shops; INCHCAPE MOTOR – international distributor of cars: BMW and MINI in Poland.

Key projects:
• Integrated marketing management and brand management
• Developed and launched communication strategies and action plans
• Developed and launched integrated 360° - brand, multi brands, products and sales campaigns / digital, print, radio, TV, direct marketing, PR support
• Adapted for local market and launched global digital marketing campaigns
• Developed content marketing solutions and e-mail marketing campaigns
• Launched new products and services
• Launched B2B campaigns
• Launched promo activities and contests for loyalty programs users, contests for consumers
• Rebranding communication after acquisitions and mergers
• Performed market researches and demographic profiling
• Made analysis of competitors
• Developed marketing materials, web and social media content
• Marketing assets production (gadgets, arts, banners, merchandise etc).
• Managed crisis communication
• Provided PR campaigns for companies, brands, product and services
• Spokesperson role, managed media relation on daily basis, organised press conferences and marketing events
• Created and launched CSR campaigns – project management, external and internal communication, web page content, cooperation with authorities and partners, marketing materials production
• Conducted internal communication audit
• Public speaking trainings for managers

• opracowywanie i wdrażanie strategii firmy
• programowanie stacji radiowej
• kierowanie zespołem programowym i studiem produkującym spoty reklamowe (ok. 50 osób)
• nadzór nad produkcjami promocyjnymi i reklamowymi
• współpraca z agencjami reklamowymi, copywriterami freelancerami
• analiza badań słuchalności i imageowych
• współtworzenie pakietów sprzedażowych; przygotowanie i negocjowanie pakietów sponsorskich; przygotowanie argumentów trade-marketingowych i prezentacji sprzedażowych
• konstruowanie i kontrola budżetu
• prezentacje dla udziałowców

• organizacja pracy redakcji (dzial stołeczny) i zarządzanie zespołem
• współtworzenia tematyki kolumn, planowanie kolumn
• adiustacja tekstów

• organizacja pracy redakcji i kierowanie zespołem
• redagowanie i prezentowanie wiadomości na antenie
• redakcja wiadomości na stronę internetową

• redagowanie i prezentowanie wiadomości na antenie