Anna Zawadzka

Creating a new image of the company; conducting marketing consulting; market monitoring, selecting a PR agency, initiating and developing communication strategies and marketing plans; optimizing the financial terms of cooperation with subcontractors; obtaining permission for free use of the image of Gerard Depardieu to promote Stark Development investment.

Planning, organization and execution of ATL campaigns; formalizing arrangements with the media; preparing scenarios and advertising for the "Businessman Magazine; preparation of estimating projects and expenditure control; the development of marketing communication channels (B2B, B2C, Internet); initiating and conducting market research; creating a media promotion strategy for the Business Press Publishing House, monitoring the publishing market and competition’s activities.

Supporting the sales division of the "Poland Monthly” magazine; preparing of communication and public relations activities, organizing business mixers, events and conferences, negotiating, developing sponsorship packages, gaining the media coverage, preparing marketing materials; supervising regional managers; coordinating subscription departments, supporting the distribution and sale divisions; managing content on the website; administering the advertising space in the magazine.

Managing the organization of a 3-day international conference for the shared services sector (650 participants); supporting the ABSL board in the process of creating and building agenda (gaining market experts, communicating with speakers, panellists and moderators nearly 70 lecturers); gaining and cooperating with substantive partners; executing promotional benefits for strategic sponsors; overseeing the organization of additional attractions for conference participants; implementing and executing VIP lecturers’ contracts (Madeleine Albritght among others), promoting and developing the event.

Creating and launching new holding brand, conducting the rebranding of 5 subsidiary companies, developing strategies for internal and external communication for the holding group, centralizing marketing departments, standardizing graphic visualizations of portfolio companies, coordinating the work of a PR agency and brokerage house in preparation for the IPO process, ongoing monitoring of the BPO market, planning, preparing and monitoring the performance of the marketing budget; cooperating with the management of subsidiaries, supporting sales teams, reporting the effects of marketing activities to the Board; organizing and supervising research, development and recommendations in the areas of products for the management of subsidiary companies, choosing tools and promotion channels for both parent and daughter companies, managing teams and project teams, representing the company in professional organizations meetings, gaining funding for marketing projects.

The creation of a new image of the company, the launch of the brand; websites design; current consultancy in the field of marketing; PR agency selection; the initiation, presentation and evaluation of the communication strategies and marketing plans, current analysis of the market, the implementation of new PR and marketing initiatives, the optimization of the financial terms of cooperation with subcontractors; the creation of offers for companies’ events.

Conducting the rebranding of the company Archiwa Śląskie (now ArchiDoc); cooperation with the consulting firm for the project's long-term strategy development; planning, preparing and monitoring the performance of the marketing budget; representing the company in the Outsourcing Institute (supervising marketing activity of the Foundation); constant supervision of PR agencies; education market in the field of "document management", cooperation with the sales force; planning, organizing and executing marketing campaigns; preparing scenarios for multimedia presentations, advertising and other creative marketing forms; initiating the participation and submit proposals on industry competitions and rankings; acquisition and settlement of funds within marketing cooperation with strategic partners: IBM and FileNet; conducting market research and analysis; creating an internal communication strategy (guides for employees, managers’ newsletters), monitoring the market and competitors' actions, developing marketing communication channels (B2B, Internet); co-organizing press conferences; participation in industry seminars; building relationships with clients; supervising the production and execution of printing materials and gadgets, 2008: the launch of the IT Point brand, 2010: the launch of the Call One brand.