пропозиції роботи
Anna Werstler
Avon Cosmetics, Senior Marketing Manager Group Category CE
Warszawa,
mazowieckie
Dołącz do GoldenLine i obejrzyj pełny profil tej użytkowniczki
Zobacz pełny profil
Umiejętności
Angielski
Microsoft Excel
Microsoft Word
Outlook
PowerPoint
Wystąpienia publiczne
Badania
Nauczanie
System Windows
Adobe Photoshop
Obsługa klienta
Doświadczenie zawodowe
Senior Manager Group Categories CE : Fragrance, Personal Care, Hair care
Responsibilities:
Managing 3 out of 5 Avon categories (including most important- Fragrance) (65 % of total Avon business (over 1000 SKUs, 26 brands)
Managing categories in the whole CE region = 18 counties
Leading team of 10 ( category managers + brand managers + store managers)
Annual marketing strategy & annual and quarterly plans for categories & respective brands for key markets ( CE, PL, RO)
Assuring innovation pipeline for categories in CE region
Building positioning of brands and novelties in CE region
Price and Promo strategy + effective portfolio management
Preparing 360 support
P&L management of categories in CE region
Managing 3 out of 5 Avon categories (including most important- Fragrance) (65 % of total Avon business (over 1000 SKUs, 26 brands)
Managing categories in the whole CE region = 18 counties
Leading team of 10 ( category managers + brand managers + store managers)
Annual marketing strategy & annual and quarterly plans for categories & respective brands for key markets ( CE, PL, RO)
Assuring innovation pipeline for categories in CE region
Building positioning of brands and novelties in CE region
Price and Promo strategy + effective portfolio management
Preparing 360 support
P&L management of categories in CE region
Senior Marketing Manager Group Category CE
- Responsibilities:
Managing 3 out of 5 Avon categories = 50% of total Avon business
Managing categories in the whole CE region = 18 counties
Leading team of 12 ( category managers + brand managers + store managers)
Annual marketing strategy & annual and quarterly plans for categories & respective brands for key markets ( CE, PL, RO)
Assuring innovation pipeline for categories in CE region
Building positioning of brands and novelties in CE region
Price and Promo strategy + effective portfolio management
Preparing 360 support
Managing 3 out of 5 Avon categories = 50% of total Avon business
Managing categories in the whole CE region = 18 counties
Leading team of 12 ( category managers + brand managers + store managers)
Annual marketing strategy & annual and quarterly plans for categories & respective brands for key markets ( CE, PL, RO)
Assuring innovation pipeline for categories in CE region
Building positioning of brands and novelties in CE region
Price and Promo strategy + effective portfolio management
Preparing 360 support
Senior Brand Manager Yoghurt Category(Core + Fantasia) + Whites
-Managing largest category of products in Danone portfolio: 15+ brands (80+ SKUs) = 50% of total Danone business
- Leading team of 7
- ATL & BTL development
- New products development
- Market research
- Budget control
- Annual marketing plans
- Responsible for marketing side of Share Your Meal (Podziel Się Posiłkiem) – leading CSR program in FMCG
- Responsible for marketing side of Danone Milk valorization program
- Leading team of 7
- ATL & BTL development
- New products development
- Market research
- Budget control
- Annual marketing plans
- Responsible for marketing side of Share Your Meal (Podziel Się Posiłkiem) – leading CSR program in FMCG
- Responsible for marketing side of Danone Milk valorization program
Senior Brand Manager Fantasia, Danacol & PL
- Managing of group of 4 brands including Fantasia – leader in yoghurt indulgence in Poland (25+ SKUs)
- Leading team of 3
- ATL & BTL development
- New products development
- Market research
- Budget control
- Annual marketing plans
- Leading team of 3
- ATL & BTL development
- New products development
- Market research
- Budget control
- Annual marketing plans
Senior Barand Manager Danonki & Marketing Manager Innovations
Major duties include: designing local strategies for brands ), launching innovations, communication (ATL, BTL, research, media planning, brand financial management, cooperation with sales & other supporting departments
Sales representative
SAS Travel agency
Szkolenia i kursy
Most important trainings:
Managerial:
Situational Leadership I, II
People’s leadership
Insight workshop
Functional Growth to Ad land
Professional Advertising and insight training
Danone Marketing University
Advanced training in managerial finances
Managerial:
Situational Leadership I, II
People’s leadership
Insight workshop
Functional Growth to Ad land
Professional Advertising and insight training
Danone Marketing University
Advanced training in managerial finances
Edukacja
MBA, MBA
Politechnika Warszawska
Ochrona Srodowiska, magisterskie
Uniwersytet Warszawski
Grupy
Politechnika Warszawska
Politechnika Warszawska jest najstarszą polską uczelnią techniczną. Od ponad 180 lat kształci kolejne pokolenia inżynierów, wnosząc istotny wkład w rozwój nauk technicznych.
