Anna Karolina Płachta

All of the activities mentioned below plus close cooperation with Havas Media offices globally (incl. knowledge sharing, development of social media tools, best practise and standards, international project management, etc.).

Setting up the social unit within Havas Media (from 1 person in January 2011 to 3 people in April 2012) and developing its offer.
- Promoting Socialyse in Poland – from preparing SWAT analysis, via managing brand’s social media profiles to deciding on its marketing (promotional activities around providing backchannel for IAB conference) and public relations (incl. contacts with journalists, writing articles, commenting on current events, etc.)
- Managing social media team.
- Creating, implementing, executing and optimising social media strategies and campaigns for company’s existing clients along with pitching for new ones
- Integrating social media in overall strategies.
- Providing social media contribution in client pitches
- Consulting social media strategies and activities for prospect clients.
- Providing social media training and guidance for both clients and co-workers.
- Choosing business partners and negotiating with subcontractors

Planning and executing digital campaigns. Buying and selling Internet space, optimising campaigns, reporting and working directly with clients such as Sephora, Nordea Bank, Bibby Financial Services, Walmark, Holbex, Norwegian, Ghelamco.

Developing business projects (research, M&A, client support& assistance – i.e. the Norwegian Financial Mechanism, environmental sector). Successfully matching Norwegian and Polish companies within NFM and providing ongoing business support.