Aneta Olędzka

 Managing the team of 17 persons
 Set short-term direction and operating plans for assigned area of responsibility and define guidelines/methods
 Initiate and approve projects or programs to continuous improvement of efficiency and competitiveness
 Build strong customer relationships and negotiate contracts
 Provide direct supervision including : objective setting, performance management, and motivating
 Coach and explain sales plans and marketing methodologies to functional leaders and customers
 Establish and manage budgets , P&L
 Participate in pricing strategy development in line with business goals
 Assemble and communicate operational business plans and results to support business initiatives.

 Managing the team of 62 persons
 Provide strategic direction to the sales department
 Lead, inspire and motivate the sales team whilst providing clarity on future direction, vision and strategy
 Lead the sales processes and present solutions to clients and prospects in a compelling way on key deals
 Design strategies for intensive growth of all distribution channels ( included professional channel, B2B)
 Responsibility for profitable developing of sales department
 Plan and execute yearly and monthly budget and P&L targets
 Negotiate all yearly contracts, including existed retailers and new ones
 Broaden SKU assortment with all major distributors gaining enhanced in-store placement
 Team with products strategy group to develop novelties and also private label projects
 Analyse market pricing and positioning of brands to establish pricing strategy and costs

 Managing the team of 35 person
 In charge of developing strategy, direction and tactics at national level
 Creating, defining and executing: sales, distribution and promotion strategy
 Looking for ways to create new revenue streams at every possible opportunity
 Management of the budget and whole P&L of sales department
 Preparing and executing trade marketing actions
 Developing commercial relationships with key customers and B2B partners
 Providing regular and structured reports on performance to the board
 Analysing market trends and competitors activities .

 Leading the team of KAM’s and filed force ( 5 + 30 )
 Planning and executing yearly business plans with the strategic partners,
 Negotiations of annual contracts locally and internationally, preparing appendix to the contracts,
 Effective execution to implement marketing activities and generate sales and profit growth,
 Co-ordination of trade marketing and category management , setting the priorities,
 Making and supervising department budget, P&L per client
 Management of merchandising and category management projects.

 Negotiating annual contracts
 Planning, implementing and executing yearly business plans with the channel partners
 Forecasting standard and promotional sales quantities
 Analysing the effectiveness of promotions, P&L management
 Preparing JBP and annual promotional plan + launches maximization
 Implementation of Category management projects with main retailers
 Execution of international contracts.

 Negotiating and signing contracts with all hypermarkets
 Making sales plans, budgets of customers, sales & promotion plans
 Negotiation and implementation of Category Management projects
 Co-ordination of trade marketing activities
 Planning and supervising promotional campaign.

 Negotiating and signing contracts with all hypermarkets, petrol stations ( 16 customers )
 Making sales plans, budgets of customers
 Devising strategy for sales development and product distribution, Category Management
 Co-ordination of trade marketing activities
 Planning and supervising promotional campaign