Alicja Skopińska

SEM Project Manager & Team Leader
Gdynia, pomorskie

Umiejętności

Copywriting Digital Marketing E-commerce Google Adwords Google Analytics Google Merchant Center Dziennikarstwo Marketing Komunikacja Marketingowa Strategia marketingowa Dziennikarstwo Online Marketing internetowy Prezentacje Project Management Pisanie tekstów SEO Social Media Marketing prowadzenie szkoleń i warsztatów kierownik zespołu YouTube ads Analizy marketingowe Google mobile

Języki

polski
ojczysty
angielski
biegły
niemiecki
podstawowy

Doświadczenie zawodowe

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PR & Social Media Manager
Different Projects of Social Media & PR
- Maintaining & updating Social Media for a dance group, dance studio & gallery of art
- Administration website and its optimization
- The creation of advertising materials (simple graphics and content)
- Comprehensive copywriting
- Cooperation with partners, both local and national media
- Organizing events & shows
- Taking care of internet image and PR team
Alte Media
SEM Project Manager & Team Leader
• Planning, executing, monitoring and closing projects from the digital marketing field
• Creating and managing project budgets
• Tracking progress of tasks against agreed estimates & reporting
• Leading and managing and demonstrate value-add principles to an agency team of 10 people
• Engaging with stakeholders and managing internal/external relationships
• Coaching, problem-solving and helping team
• Marketing and PR activities for the company (copywriting, running a blog, preparing new offers and seasonal promotions, representing the company in the business environment)
• Development of new products and services (market expansion of the company, the update of the news industry in the field of SEM)
Alte Media
Online Marketing Specialist
- Design and implementation of comprehensive Digital marketing strategies for companies of numerous different industries,
- Maintenance and reporting of Google's campaign (Adwords, Display, Merchant Centre, Re-marketing, Mobile) and other tools of online marketing
- SEO audit and creating organic positionings strategy (a list of keywords, content marketing, SEO copywriting)
- Conducting training on internet marketing for small and medium groups of people & workshops of Google AdWords
infobrokering
Online Marketing Specialist & IT Project Manager
- Implementation of e-mail campaigns for companies from different industries
- Cooperation with tasks in the field of SEO and SEM for companies
- Create their own promotional projects (including newsletters, social media, banner campaigns)
- Actions in the field of product development - business databases (search for new sources of data, creating new configurations of data and products for the customer)
- Competition analysis, market research and creation of statistical reports for internal business purposes
- Coordination of projects and the realization of the IT department
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Online Marketing Specialist - Intern
Appassionata Flowers

Szkolenia i kursy

Certyfikaty:
- Ochrona Danych Osobowych w Marketingu
- Certyfikat Google AdWords ważny do 2017 roku
- Certyfikat Google Analytics ważny do 2016 roku
- Certyfikat reklamy wideo dla zaawansowanych ważny do 2017 roku
- Certyfikat kampanii produktowych w Zakupach Google wazny do 2017 roku

Edukacja

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International Economics - Marketing, magisterskie
Uniwersytet Gdański
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Journalism and Social Communication, magisterskie
Uniwersytet Gdański

Specjalizacje

Internet/e-Commerce/Nowe media
E-marketing/SEM/SEO
Marketing
Marketing internetowy i mobilny
Sprzedaż
Marketing/Reklama/Media

Zainteresowania

digital marketing, journalism, copywriting, dance,

Inne

Prowadzenie szkoleń z zakresu układania strategii marketingu internetowego oraz prowadzenie warsztatów Google AdWords.

Relacja ze szkolenia przeprowadzonego dla pomorskich przedsiębiorców:
http://www.blog.altemedia.pl/3007/szkolenie-dla-pracodawcow-pomorza
Relacja z warsztatów Google AdWords:
http://www.blog.altemedia.pl/3201/szkolenie-google-adwords-relacja

Grupy

Uniwersytet Gdański
Uniwersytet Gdański
Studia na Uniwersytecie Gdańskim to konkurencyjność na rynku pracy. Pożądane wśród pracodawców kierunki studiów, praktyczne umiejętności dzięki nowoczesnym pracowniom oraz stażom.