Aleksandra Kempa

Responsibilities:
▪ Develop marketing strategy and plan for all projects
▪ Planning and controlling the marketing budgets
▪ Management of the marketing mix – leading ATL/BTL real estate campaign on the B2C market
▪ Managing all interactions with PR agency, interactive agency, creative agency and press, radio,
outdoor providers
▪ Supervision of the company's website content and social media profiles (Facebook and Youtube)
▪ Preparing media efficiency analyses and presentations for the Management Board
▪ Executing marketing strategy regarding campaigns' preparation and advertising materials
▪ Cooperating with external suppliers (negotiating, work coordination)
▪ Direct purchase of outdoor, press, radio

Key projects implemented:
▪ Company rebranding (introducing new logotype, creating brandbook, rebranding all the offices and
subsidiaries)
▪ 20% growth in efficiency of arranging meetings with new customers
▪ 25% savings for franchise network on Internet Marketing
▪ New website including Customer Zone
▪ Updated more than 30 marketing documents (e.g. offers, customer reports) generated by CRM
▪ Created advertising templates to enable fast and unified marketing materials preparation
Responsibilities:
▪ Planning and coordinating marketing activities within budget (e.g. fairs, internet campaigns)
▪ Copywriting and creation of the ads based on the introduced templates (InDesign, Photoshop)
▪ Coordinating external graphic designers work
▪ Maintain established standard of CRM materials
▪ Develop presentations/guidelines which aim to introduce unified operational procedures, in
accordance to the company standards e.g. "How to organize a local real estate stock exchange",
"Customers service standards”
▪ Coordinating the work of the Call Centre staff
▪ Organizing and conducting Call Centre staff trainings

Key projects implemented:
▪ Created templates for budget's control, campaign planning and media effectiveness
▪ Initiated and coordinated new website implementation
▪ Opened new sales office for the “Moko” Project
▪ Customer buying behaviour and needs - Qualitative Research for “Naturalis” Project
▪ Ambient promotion of “Naturalis” Project (open air fitness centre, summer cinema, other
recreational events)
▪ Created company social media strategy
▪ Organized over 150 open days
Responsibilities:
▪ Develop marketing strategy and plan for all markets
▪ Planning and controlling the marketing budgets
▪ Management of the marketing mix – leading ATL/BTL real estate campaign on the B2C market
▪ Managing all interactions with PR agency, interactive agency, creative agency and press, radio,
outdoor providers
▪ Supervision of the company's website content and social media profiles (Facebook and Twitter)
▪ Preparing media efficiency analyses and presentations for the Management Board
▪ Executing marketing strategy regarding campaigns' preparation and advertising materials
▪ Cooperating with external suppliers (negotiating, work coordination)
▪ Coordinating work of 3 graphic designers
▪ Direct purchase of outdoor, press, radio

Responsibilities:
▪ Developing and implementing a package of sales' materials "Sales Specialist Guideline”
▪ Creating and graphic coordination new sales' products (promotional and informational materials
and brochures, presentations, advertisements, newsletters, press releases, articles, invitations
other gadgets)
▪ Organizing events within fairs like trainings, banquets
▪ Barter sponsorships and media parents acquiring
▪ Active sale of advertising services' packages
▪ Building relations with current and potential customers
▪ Advising on effective marketing during fairs
▪ Coordinating activities related to marketing and PR at the level of Division and Central Office
▪ Work with the CRM application

▪ Customers advisor in the Deutsche Bank responsible for selling cash loans
▪ Oriflame sales representative direct beauty products sales