Aleksandra Dziubdziela

Responsible for the category of pasteurized & marinated vegetables (60 SKUs), two direct reports (Product Manager & Marketing Assistant)
From January 2012 acting also as a Market Research Manager
-Development of the local strategy and tactics
-Management of product portfolio (NPD/ P&L)
-Development of communication (ATL & BTL)
-Analyses of data and market trends to make recommendations to management
-Responsible for contacts with Nielsen (negotiations, customization of the database, data analysis)
-Working with research agencies (qualitative and quantitative tests, negotiations, briefing, results analysis)
-Cooperation with media house, ATL/BTL agencies
-Monitoring of marketing budget
-Trade Marketing

Responsible for the NESCAFE Classic & NESCAFE Sensazione Crème brands
-Management of product portfolio
-Implementation of the global strategy and adjusting it to the local needs
-Development of communication (ATL & BTL)
-Consumer and trade promotions
-Analyses of data on product segment to make recommendations to management
-Working on category segmentation
-Cooperation with media houses, ATL/BTL agencies

Responsible for the Princessa brand
- Management of product portfolio to contribute to product development
- Development & implementation of the local strategy
- Implementation of new product launches
- Development of communication (ATL & BTL)
- Implementation of consumer promotions
- Analyses of data on product segment to make recommendations to management
- Cooperateation with media houses, ATL/BTL agencies
- Monitoring of marketing budget/ P&L

Responsible for the Princessa brand

Co-responsible for the Princessa brand
- Briefing (NPD, market research, communication)
- New product launches & relaunches
- Cooperation with advertising agencies
- Market analysis
- Monitoring of the sales and stock figures
- Budget control
- SAP expert user

- Assistance in deployment of foodservice concepts across the Total’s European service stations network (Café bonjour and Coffee Corner)
- “Syndication of Partners” - project leader
- Co-working on “Communication Guidelines” and the “Norms Guide”
- Contacts with communication agencies
- Monthly reporting
- Contacts with the European affiliates
- Working on a training kit

- Polish-English and English-Polish translation of technical specifications and business correspondence
- Contacts with foreign customers

Individual and group English courses