Agnieszka Smektała

Miejsce, gdzie dzielę się kreatywną energią.
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• Managed fundraising and key events, team leader
• Acquired strategic sponsorships from Eurobank and National Bank of Poland

- w tym 8 miesięcy jako Country Manager (ad Interim)
- managing on trade sales team, focus on high image horeca clients
- creating and implementing vision for channel and brands development, focus on Moët & Chandon, Hennessy, Dom Pérignon, Veuve Clicquot and Belvedere vodka
- negotiating key contracts
- developing B2B/C channel (incl. HNWI)

• Managing 10 luxury alcohol brands on the Czech market (focus on Moët & Chandon, Hennessy, Dom Pérignon & Veuve Clicquot); increased value & volume market share reported by AC Nielsen
• Launching successful marketing campaigns (focus on BTL/PR), incl. PR with celebrity endorsement (eg. with John Malkovich, Jude Law, Maria Sharapova)
• Implementing trade marketing animation in prestigious outlets both on premise (5* hotels, bars & restaurants) and selected retail (specialists stores, cash & carry, modern retail)
• Developing B2B/C channel (incl. HNWI); managed 25 B2B events with 3300 participants;

IN 2013 RECEIVED MOËT HENNESSY EUROPE INNOVATION AWARD (and nomination for MH global award) FOR TRADE MARKETING ACTIVATION

IN 2012 RECEIVED MOËT HENNESSY EUROPE INNOVATION AWARD FOR TRADE MARKETING ACTIVATION

• Part of start-up team
• BTL/trade marketing for selected retail outlets (modern trade & specialist stores, eg. Alma, Piotr i Paweł), focus on Moët & Chandon, Hennessy, Belvedere and Dom Pérignon
• event manager

• Competitor analysis of Wines & Spirits Sector for Moët Hennessy headquarters
• Sales & Marketing shadowing in Germany and UK

• Managed fundraising and key events; team leader
• Acquired strategic sponsorships from Eurobank and National Bank of Poland