Agnieszka Rębelska

Responsible for: Supply Chain for Professional Lighting Solutions procedures modification and implementation, stock management and status improvement (aging, excess, total value), managing running projects for lighting renovation and new lighting projects, managing safety stocks level, cooperation with BG and factories in Europe, agreement on plan level, cooperation with sales team with respect to current projects and total plan, managing timetable of meetings and teleconferences, improving knowledge and discipline for planning structure and organization, LEAN process for demand planning implementation and management. Currently managing team of 2 people.

Managing TV Philips category development on Polish market: price positioning and price management, marketing budget management and execution, targets, margin, distribution and product strategy, product introductions, demand plan, BTL and ATL campaigns preparation and execution, marketing calendar preparation, in-store visibility, managing promoters activities in stores, GFK and IFR analysis, competitors analysis, linecharts, benchmarks, evaluation of marketing activities, PR and communication activities preparation and execution (press conferences, PR articles, cooperation with lifestyle and technical magazines, etc.), customer events, online strategy (social media, bloggers, presence on technical forums, visibility in on-line, etc.), managing team of 3 people team within marketing department.

Managing TV category development on Polish market: price positioning and price management, budget management and execution, targets, margin, distribution and product strategy, product introductions, demand plan, BTL and ATL campaigns, in-store visibility, GFK reporting and analysis, competitors analysis, linecharts, benchmarks, evaluation of marketing activities, PR and communication, online strategy (bloggers, presence on technical forums, visibility in on-line, etc.), managing team of 2 people team within marketing department.

Price positioning and price management, budget management and execution, preparation of marketing activities, execution (production and placement) of BTL tactics (promotions, secondary placement, demonstrations, etc.) based on account plans and marketing plans; coordination and execution of trade events; servicing selected accounts by promoters, animators and demonstration teams support; implementation of short term promotional activities based on CMM/KAM brief; POSM creation, production and distribution management; identification of shopper trends, market info which are relevant for the future sales-strategy; providing field intelligence – assortment, promotions and any other activities affecting Philips position; management of TV budget; preparation marketing activity calendar; managing 2-people team within marketing team.

Coordination of local Planning Team, product phase in-phase out process, forecast preparation (usage of GFK reporting), control of allocated stock, bottom up planning, contacts with Central Planners, demand/supply balancing within the short horizon, preparation of the planning Telco’s together with business manager for the respective area of responsibilities.

Management of dedicated group of products, preparation of linecharts, product benchmark, GFK results analysis, sell out analysis, participation in planning process, pricing control, product technical/marketing presentations for employees and customers.

Preparation of reports and analysis (sales, sell out, shelf presence, etc.), organization of events for customers and employees, cooperation in marketing activities preparation.ch.

Administrational support for Board of Management – Central Europe Cluster, organization of events for customers and employees, participation in internal projects.