пропозиції роботи
Agnieszka Kossakowska
Senior Brand Manager w Mattel
Dołącz do GoldenLine i obejrzyj pełny profil tej użytkowniczki
Zobacz pełny profil
Języki
polski
ojczysty
angielski
biegły
Doświadczenie zawodowe
Senior Brand Manager
Regional Senior Brand Manager of BARBIE
Regional brand management of BARBIE for emerging markets (Poland, Hungary, Czech Republic & Slovakia, Russia, Greece, Turkey, Southern and Northen exports).
Key responsibilities:
• selecting Barbie’s lines and products for countries
• developing brand and marketing strategies dedicated for group of Barbie products, including pricing, communication and promotions initiatives
• leading the development of the marketing programs to be executed in the region
• gathering input from the markets in the regions to ensure insights are reflected in overall marketing strategies and initiatives
• managing relationships with external partners e.g. media and advertising agencies
• working within matrix structure ensuring that all markets are aligned with company marketing strategy
Regional brand management of BARBIE for emerging markets (Poland, Hungary, Czech Republic & Slovakia, Russia, Greece, Turkey, Southern and Northen exports).
Key responsibilities:
• selecting Barbie’s lines and products for countries
• developing brand and marketing strategies dedicated for group of Barbie products, including pricing, communication and promotions initiatives
• leading the development of the marketing programs to be executed in the region
• gathering input from the markets in the regions to ensure insights are reflected in overall marketing strategies and initiatives
• managing relationships with external partners e.g. media and advertising agencies
• working within matrix structure ensuring that all markets are aligned with company marketing strategy
Senior Brand Manager
Senior Brand Manager of ASTOR, SALLY HANSEN & MANHATTAN (color cosmetics)
Key responsibilities:
• selecting color cosmetics lines and products for ASTOR, SALLY HANSEN, MANHATTAN in Poland
• developing brand and marketing strategies dedicated for group of cosmetic products, including pricing, communication and promotions initiatives
• cooperation with global teams while building marketing strategies and brands development
• planning, executing and controlling marketing campaigns (ATL & BTL)
• launching and developing new products in the Polish market
• analyzing market for business trends and insight
• team managing & supervising (Junior Brand manager & Marketing Specialist)
Key responsibilities:
• selecting color cosmetics lines and products for ASTOR, SALLY HANSEN, MANHATTAN in Poland
• developing brand and marketing strategies dedicated for group of cosmetic products, including pricing, communication and promotions initiatives
• cooperation with global teams while building marketing strategies and brands development
• planning, executing and controlling marketing campaigns (ATL & BTL)
• launching and developing new products in the Polish market
• analyzing market for business trends and insight
• team managing & supervising (Junior Brand manager & Marketing Specialist)
Brand Manager
Brand Manager of ASTOR, SALLY HANSEN & MANHATTAN (color cosmetics)
Key responsibilities:
• selecting color cosmetics lines and products for ASTOR, SALLY HANSEN, MANHATTAN in Poland
• developing brand and marketing strategies dedicated for group of cosmetic products, including pricing, communication and promotions initiatives
• cooperation with global teams while building marketing strategies and brands development
• planning, executing and controlling marketing campaigns (ATL & BTL)
• launching and developing new products in the Polish market
• analyzing market for business trends and insight
• team managing & supervising (Junior Brand manager & Marketing Specialist)
Key responsibilities:
• selecting color cosmetics lines and products for ASTOR, SALLY HANSEN, MANHATTAN in Poland
• developing brand and marketing strategies dedicated for group of cosmetic products, including pricing, communication and promotions initiatives
• cooperation with global teams while building marketing strategies and brands development
• planning, executing and controlling marketing campaigns (ATL & BTL)
• launching and developing new products in the Polish market
• analyzing market for business trends and insight
• team managing & supervising (Junior Brand manager & Marketing Specialist)
Brand Manager
Brand Manager of selective brands in fragrances’ category
• developing brand and marketing strategies dedicated for group of cosmetic products, including pricing, communication and promotions initiatives in Poland
• cooperation with global teams while building marketing strategies and brands development
• planning, executing and controlling marketing campaigns (ATL & BTL)
• launching and developing new products in the Polish market
• analyzing market for business trends and insight
• team managing & supervising (Junior Brand manager & Marketing Specialist)
• managing monthly meetings with Sales Representatives, Fields, BAs
• performing the duties of Marketing Manager, leading the whole Selective fragrances’ category for 1 year
• developing brand and marketing strategies dedicated for group of cosmetic products, including pricing, communication and promotions initiatives in Poland
• cooperation with global teams while building marketing strategies and brands development
• planning, executing and controlling marketing campaigns (ATL & BTL)
• launching and developing new products in the Polish market
• analyzing market for business trends and insight
• team managing & supervising (Junior Brand manager & Marketing Specialist)
• managing monthly meetings with Sales Representatives, Fields, BAs
• performing the duties of Marketing Manager, leading the whole Selective fragrances’ category for 1 year
Edukacja
Marketing and Business Administration, magisterskie
Szkoła Główna Handlowa w Warszawie
