Marta Andreasik

Responsibilities:

• Responsible for development the brand, PR, and communications plan including strategy, goals, budget and tactics
• Developing media relations strategy
• Ensuring high-level placements in print, broadcast and online media
• Coordinating all public relations & external communications activities
• Internal communications
• Digital & social media
• Corporate & marketing & public relations events
• Working closely with marketing, digital and trade departments in order to coordinate all promotional activities and communications campaigns
• Media and public relations (stakeholders, KOL, bloggers, social influencers)
• Managing company helpline
• Project management (budgeting, reporting, monitoring, controlling)
• Brand PR & marketing communications
• Public Affairs
• Corporate Social Responsibility
• Media appearance and public speaking
• Internal magazine editor
• Responsible for PR agency recruitment & management

Main brands: Grolsch, Pilsner Urquell, Redd's, Książęce, Tyskie.

Responsibilities:

• New product and brand launches
• Creating and executing communications strategy for major Kompania Piwowarska/SABMiller beer brands
• Digital & social media
• Public relations & media relations, including public speaking function and media aperance
• Marketing communications & integrated marketing communications
• Project management (budgeting, reporting, controlling & monitoring)
• Responsible for PR agency recruitment and management
• Internal communications
• Internal magazine editor

Co-author of "Beer myths" book printed by Kompania Piwowarska.

Major Clients: The Walt Disney Company, FOX International Channels Poland, GlaxoSmithKline, USP Zdrowie, Wonderful Pistachios, Nespresso, Laboratoire Dermatologique Bioderma, Nestlé, Microsoft, Mrs.Sporty, Alpro soya

Responsibilities:
• Creating communication strategies for brands and products
• Building and executing product and brand launches
• Budgeting, reporting and project management
• Media relations and public relations (stakeholders, KOLs)
• Press conferences, brand events
• Writing content for media, clients (newsletters, articles, websites, press releases, etc.)
• Client aquisition and retainment

Supporting all PR and Marketing activities of the student organization.

Co-created a "tourism marketing campaign" aiming to develop company's relationship with tourism organisations.

Supporting the Univeristy's marketing and public relations activities (educational fairs, media relations, assistant to the President, website and interactive content)